What our clients say

We needed experts to help us with our brand challenge. We engaged BrandMatters - not only for their extensive brand expertise, but for their deep understanding of and experience in the financial services sector, and we were not disappointed. They created a bespoke approach for our organisation, and led us through the complexities to create a clear brand strategy for Perpetual. We highly recommend BrandMatters.

Senior Manager - Brand & Corporate Marketing, Perpetual

Right from our initial meeting with BrandMatters, they understood our unique industry and business issues. They really listened, and played our challenges back to us in a simple, logical way. They developed a research methodology to obtain the insights we needed to really understand our brand and maximise its potential, and then translated those into our new brand. The whole team loves the new brand name, positioning and identity and is excited about where it can take us.

Chief Executive, Club Menangle

BrandMatters certainly gets the linkages between B2B and consumer brand and marketing strategy. But perhaps even more importantly in our project, was how they were very clear in translating that strategic understanding into relevant and really distinctive creative design. We love the design refresh work they created for our Cellarbrations and The Bottle-O brands, but even more exciting was the creation of our own beer brand, labelling and complete design package for our Veras 1866 brand. We couldn’t be happier with BrandMatters work and the entire design outcome on these three brands. The feedback from our retailers, internal teams and customers has been universally positive.

National Brand Marketing Manager Australian Liquor Marketers

BrandMatters helped create the Vero brand back in 2003 and have delivered a number of separate projects since that time. More recently, they researched and produced the Vero SME Insurance Index and are working on the next edition. The BrandMatters team is responsive and knowledgeable and understands us and our industry very well. I have no hesitation in recommending them.

Brand Leader, Market Management Intermediated Distribution, Commercial Insurance, Vero

We engaged BrandMatters at a time when we were undergoing significant strategic change at Veda. BrandMatters were instrumental in helping us identify a unique employee value proposition. They were passionate about delivering the right results for us and managed our project extremely well. In record time they developed a successful creative campaign to engage our employees and we were very happy with the results.

Executive General Manager, Human Resources, Veda

BrandMatters responded rapidly to our brief to launch our recent listed investment company on the ASX. After resolving the brand architecture, BrandMatters reviewed and built out our existing brand identity and went on to create an entire suite of marketing materials. We were delighted with their overall responsiveness, design skill and attention to detail and continue to work with them on additional design elements when necessary. I therefore recommend them with confidence and with pleasure.

Marketing Manager, Blue Sky Alternative Investments Limited

BrandMatters has been working across the entire Sage Australia group since 2007. We rely on them for strategic advice, they co-ordinate our yearly advertising campaign and they provide marketing and creative insights and services for our business units. The team at BrandMatters is strategic, approachable, knowledgeable and experienced and I see our relationship continuing well into the future. The most valuable attribute of our relationship is that they truly understand our business.

Managing Director, Sage Australia

BrandMatters worked with my team at ADCU to create a white label brand. I found the team delightful to work with and would happily recommend them to anyone undertaking a similar project. BrandMatters were very professional, friendly and got the brief right every time. We were really impressed with their design team who managed to deliver fantastic concepts. They have a great understanding of ‘user friendly’ design and working with financial related documents. Furthermore they were always happy to work within our sometimes very tight schedules.

Marketing and Communications Manager, ADCU

BrandMatters is much more than a branding or design agency and can provide a full service offering. They are an excellent team of people who display the utmost integrity and professionalism, who understand our business and markets and (it must be said) are a pleasure to deal with. I value continuing this relationship.

Marketing Manager, Philips Dynalite

Our relationship with BrandMatters started back in 2007. They have worked on the brand strategy development of many of our asset management business partners including Antares, Presima and Altrinsic and were instrumental in the development of the nabInvest brand strategy itself. They enjoy creating a strategy and then bringing it to life. We see them as creative and insightful, yet practical at the same time. We continue to enjoy and value our working relationship.

Executive Director Investment Solutions, nabInvest Capital Partners

The BrandMatters team was instrumental in assisting us develop, articulate and execute a range of marketing, brand, market research and product development initiatives. From initial brand naming and marketing strategy development, right through to implementation, we have been impressed with their insight and commitment, combined with their overall brand and marketing knowledge.

CEO Financial Services, Promina

On a very tight time line, we asked BrandMatters to assist us in the preparation of our formal submission to the Hunter Manufacturing Awards. BrandMatters really embraced the project, quickly coming to terms with the very technical details of our business and in turn the submission. The application was polished and professional, including a short, sharp, informative video to supplement our submission. I therefore recommend them with confidence and pleasure.

Waratah Train Project – People and Culture Manager, Downer Rail

Our clients

Financial services

A&I Member Services
Aberdeen Asset Management
Allianz Marine & Transit
Altrinsic Global Investors
Arthur J Gallagher
Asteron Life
Australian Defence Credit Union
Bailador Investments
Bennelong Group
Blue Sky Alternative Investments
BT Investment Management
Cambridge Industrial Trust
Cardena Private Wealth
Catalyst Investment Managers
Colonial First State
Commonwealth Bank
Eclipx/Fleet Partners
FICA (Financial Industry Council Australia)
Fidelity (Australia)
Fidelity (Hong Kong)
FIIG Securities
Financial Services Partners
Financial Spectrum
G&C Mutual Bank
Genworth Financial
Goldman Sachs Asset Management
Hillross Financial
Hyperion Asset Management
Lloyds International
LMI Group
Macquarie Group
Manchester Unity
Medibank Private
Munich Re
nab Capital
nab Invest
National Australia Bank
NobleOak Insurance
Perennial Value Management
PMI/QBE Insurance
Royal & Sun Alliance/Promina
Suncorp Vero
Wesfarmers Insurance
Westpac Institutional Bank

Professional services / legal / accounting

Aspect Consulting
Candle Australia
Estate Agents Co-operative
TEC Group
Dibbs Barker
Hill Rogers Spencer Steer
Legal Affairs Management

IT / telecommunications

ACT Today
Cellular Asset Management
Computer Room Solutions
Entertainment Media & Telecoms Corp
Harvest The Net
Island Pacific
Leighton Telecommunications
MicroChannel Services
Nobleheart Telecommunications
Sage Business Solutions
Sage Handisoft
Sage MicrOpay
Sage Software Australia
Telstra eBusiness

Healthcare / medical / pharmaceutical

Aspen Pharmaceuticals
Aurora Projects
Australian Medical Association
Caruso's Natural Health
Elevate Australia
Herron Pharmaceuticals
NPS Medicinewise
Plunkett Pharmaceuticals
The Glucose Club
The Westmead Institute


Australian Institute of Fitness
Charles Sturt University
UTS Insearch

Retail / FMCG

Australian Liquor Marketers
Byron Bay Cookies
Healthy Habits
Tom & Teddy


BlueScope Steel
Downer Group
Manor Group
Philips Dynalite
Tasman Belting

Utilities / logistics / transportation

APA Group
Countrywide Distributors
National Hire/Coates
Pure Logistics Group/McColls
Queensland Motorways

Travel / leisure / hospitality

Accor Hotels
NSW Harness Racing Club


Magellan Institute
MATES in Construction
NSW Rural Fire Service
Surf Life Saving Association
Uniting Care


Fairfax Media


Defence Housing Australia

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The Guide to Financial Services Rebranding

Our Guide provides valuable information on when to rebrand, the rebranding process and how rebranding can strengthen business results.

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WhatMatters blog

We’ve written hundreds of articles exploring ideas, trends, news and best practice relating to brand.

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