Santa - the World's Strongest Brand?

Santa - the World's Strongest Brand?

Tue, 22 Dec 2009

"Santa is the model brand. We know what he stands for. His values and passions are clear to us. And they are consistent. I asked a group of colleagues and friends to describe his brand attributes, and virtually everyone used the same words: jolly, generous, hard-working, collaborative, giving, and fair."

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