With UK sales of tea falling in recent years, major tea brands have been looking for the right kind of brand ambassador to promote the beverage into new markets.
Lady Gaga is known for her love of the brew, so it seems bizarre yet understandable that a range of tea brands are now fighting for her endorsement. Considering Gaga;s obsessive following, this could spell the kiss of renewed life for that lucky business - and Twinings appears to be at the front of the negotiating pack.
According to one source, "They want to launch a new tea with her face on it and discussions are taking place at the top level."
"Names like The Taste Of Gaga are being batted about. The idea is to have tasting sessions in which she would participate."
Lady Gaga's affiliation with Polaroid has been credited with resurrecting that brand and placing it firmly within the youth brand market.