IKEA's Brilliant Facebook Campaign

IKEA's Brilliant Facebook Campaign

Sat, 28 Nov 2009

IKEA have set the social-media world ablaze with a breakthrough campaign in Sweden. Here's the story. IKEA opened a new store in Malmo, a small Swedish city, without a huge marketing budget up their sleeve. So they took it to Facebook.

They created a Facebook profile for their store manage, Gordon Gustavsson, and over two-weeks, began uploading images from the IKEA showrooms onto his Facebook photo album. They then spread the word that the first person to tag their name to a product won that item.

Word got out and it didn't take very long until Swedes near and far begging Gordon for more pictures so that they could tag themselves to a new sofa, bed, or vase. Inadvertantly thousands of Swedes were spreading pictures of IKEA showrooms through their profile updates, presenting the IKEA brand to their personal network.

 

Sign up to updates from BrandMatters

Please provide your full name
Please provide an email address