An update on our Christmas dreamers

An update on our Christmas dreamers

by Paul Nelson   •   Wed, 15 Feb 2017

Last year we rebranded a wonderful charity called Deams2Live4.

Dreams2Live4 grant the dying wishes of adults with metastatic cancer, so that they and their families can create beautiful memories in what is otherwise a heartbreakingly difficult time. As a pro bono activity, we found it a deeply moving experience and wondered at the time how we might support them further.

 

And so, on behalf of our valued clients, we decided to grant a very special Christmas dream to a single mother called Manu so that she and her two daughters could have a truly magical Christmas together.

Manu family

After we sent out our cards and newsletter we were overwhelmed with phone calls and emails from our clients asking us to keep them up to date on Manu and her family, and so we wanted to share with you some photos from their very special Christmas together and let you know how they are getting on.

Child 1

(Leilani is going to look fabulous in her new jewelry!)

Child 2

(Do you think Isabella likes her gift?)

Child 3

(Don’t worry, she’s got a helmet and knee pads)

Child 4

(Something tells us the house is going to be a little noisy!)

Manu, Leilani and Isabella had the time of their lives and Manu said the girls could not stop singing all day. They were delighted by the beautiful holiday apartment in Darling Harbour as they had never stayed in such a beautiful place before, and their trip to the zoo has given them so many happy memories to take forward into the New Year.

The team at Dreams2Live4 believe that this magical experience has given Manu and the whole family a renewed sense of hope and we are so honoured to have played a small part.

About the author

Paul Nelson

Paul Nelson

Managing Director

Paul is driven by the belief that strong brands enable and drive business growth. Strong brands inspire organisations, align clients and transform the bottom line. It is this belief that underpinned the creation of BrandMatters, a strategic, results-focussed and accountable brand, marketing and design consultancy.

Paul oversees the development of the firm's strategy, client relationships, and people and is an accomplished international client-side marketer with over 30 years’ marketing and brand management experience. Prior to establishing BrandMatters in 2002, he held senior marketing roles at McDonald’s, was the Marketing Director at Tip Top Bakeries and Head of Global Brand at AMP.

Since founding BrandMatters, Paul has led significant brand and marketing projects for organisations and brands including Australian Institute of Fitness, Australian Liquor Marketers (Metcash), APA Group, Charles Sturt University, BT Investment Management, Eclipx Group, Macquarie Investment Management, NAB Group, Sage, Suncorp and Wesfarmers Insurance.

Paul received his Masters in Marketing from the University of Technology, Sydney. He is a Fellow of the Australian Marketing Institute (FAMI) and a Certified Practicing Marketer (CPM).

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