Call us when
- Your brand could benefit from a clearly differentiated position in a competitive landscape.
- Your brand experience could be improved and aligned with a targeted brand position.
- Your brand position, vision and values are disconnected with the stakeholder experience.
- Your brand aspirations have not been fully understood or embraced by staff, customers and the community.
- Your brand and products are colliding in different channels and against different customers.
- Your brand is experiencing new challenges, customers, channels and markets.
- Your brand and marketing investments need higher and more accountable dividends.
- Your brand could benefit from understanding its customer segments.
- Your brand’s promise and aspiration is not reflected in your website, or in your users experience.
- Your brand is missing connections and opportunities now available across social media platforms.
- Your brand experience is not being reflected or maximized due to the absence of a web2.0 strategy.
- Your brand’s look n feel is outdated or not reflective of its current aspiration and competitive context.
- Your brand identity is tired and looks and feels more of “where it’s been” rather than “where its going.”
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what matters?
- 9 Nov 11
Qantas Flies Into Cloudy Brand Territority
The grounding of the airline’s entire fleet by CEO Alan Joyce brought the issue to a dramatic head. ...
- 19 Oct 11
The Credit Union Brand Category – Time for a Positioning Refresh?
As part of our involvement within the Financial Services sector, we were recently asked exactly where ...
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Articles of Interest
- 4 Feb 11
When a Brand Name Becomes a Verb
When Microsoft’s chief executive, Steve Ballmer announced why he liked the name Bing for their new search engine, ...
- 21 Jan 11
Starbucks Unveil New Logo
Starbucks have unveiled a significant evolution in their logo mark. The new logo will begin a global roll ...
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Resources
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All the News That Matters
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