We Have To Change Our Name!? WTF!
Thursday, October 1st, 2009The Wisconsin Tourism Federation (WTF) has formerly changed its name to the Tourism Federation of Wisconsin (TFW), after realising ‘WTF’ is internet speak for “What the F##k.” The Federation has had their name since their 1979 inception, but needed some rebranding as their name evolved into a new meaning.
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BrandMatters is a Sydney based strategy and research driven brand and marketing consultancy. What Matters? is where we explore news, ideas, trends and resources relating to all things brand. Got something interesting to tell us? Drop us a line at blog@brandmatters.com.au
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