Santa – the World’s Strongest Brand?
Monday, December 21st, 2009“Santa is the model brand. We know what he stands for. His values and passions are clear to us. And they are consistent. I asked a group of colleagues and friends to describe his brand attributes, and virtually everyone used the same words: jolly, generous, hard-working, collaborative, giving, and fair.”
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BrandMatters is a Sydney based strategy and research driven brand and marketing consultancy. What Matters? is where we explore news, ideas, trends and resources relating to all things brand. Got something interesting to tell us? Drop us a line at blog@brandmatters.com.au
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