http://www.brandmatters.com.au Dedicated to brand news, trends and developments Wed, 01 Sep 2010 23:33:56 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.brandmatters.com.au/brand-permission/ http://www.brandmatters.com.au/brand-permission/#comments Tue, 10 Aug 2010 03:12:02 +0000 admin http://www.brandmatters.com.au/?p=1423 Brand positioning needs to be authentic, and constitute an authentic reflection of the business. However it also needs to be dynamic enough to handle changes in respect to product and targeted markets. Now when a business seeks to move into new markets, it has to deal with positioning its brand in a new competitive reference. [...]]]> http://www.brandmatters.com.au/brand-permission/feed/ 0 http://www.brandmatters.com.au/branded-house-or-a-house-of-brands/ http://www.brandmatters.com.au/branded-house-or-a-house-of-brands/#comments Tue, 03 Aug 2010 07:28:53 +0000 admin http://www.brandmatters.com.au/branded-house-or-a-house-of-brands/ Brand architecture is the way we organise, manage and go to market with brands. Think of it as the external face of our business strategy. To work effectively, the architecture must be well defined, reflect a clear understanding of the market and the brand strategies of our competitors, and align and support our business goals [...]]]> http://www.brandmatters.com.au/branded-house-or-a-house-of-brands/feed/ 0 http://www.brandmatters.com.au/personal-branding/ http://www.brandmatters.com.au/personal-branding/#comments Fri, 11 Dec 2009 05:14:36 +0000 admin http://www.brandmatters.com.au/?p=1101 At its core, a brand is about influencing others, by creating an identity that gets associated with certain perceptions and feelings. But branding isn’t just for companies anymore. There is a rising trend called Personal Branding that we thought might be interesting to explore. Successful Personal Branding entails managing perceptions effectively, and controlling and influencing [...]]]> http://www.brandmatters.com.au/personal-branding/feed/ 0 http://www.brandmatters.com.au/brand-story/ http://www.brandmatters.com.au/brand-story/#comments Wed, 28 Oct 2009 22:42:40 +0000 admin http://117.55.226.17/~brandmat/?p=763 The only brand strategy that really counts is the one in people’s minds when they come to making a decision. The power base of every great brand is built on a story. Stories live at the centre of all persuasive communication, and great leaders have always known about stories. Martin Luther King said, “I have a [...]]]> http://www.brandmatters.com.au/brand-story/feed/ 0 http://www.brandmatters.com.au/audit-checklist/ http://www.brandmatters.com.au/audit-checklist/#comments Tue, 13 Oct 2009 00:08:51 +0000 admin http://117.55.226.17/~brandmat/?p=587 BrandMatters has developed a comprehensive audit check-list for those needing to conduct a brand or logo review, refresh or replacement. Look through the list, and see where your business stands. Marketing Human Resources Exhibition stands Employee contracts and letters of offer Merchandise/gifts Expense claim forms Brand guidelines Payslips and group certificates Media (press releases/packs) Induction program materials Brochureware Recruitment agency briefs Annual report Internal communication tools Prospectus Intranet Posters Newsletters IT Systems and Applications Advertising [...]]]> http://www.brandmatters.com.au/audit-checklist/feed/ 0 http://www.brandmatters.com.au/give-your-brand-a-health-checkup/ http://www.brandmatters.com.au/give-your-brand-a-health-checkup/#comments Tue, 13 Oct 2009 00:06:20 +0000 admin http://117.55.226.17/~brandmat/?p=583 Is Your Brand In The Best Shape To Take On 2010? How successful has your business and brand been in 2009? Are your comepetitors stronger, faster, more focussed than you? Are you making the most of your scoring opportunities? At BrandMatters we specialise in positioning “winning” brands that are credible, relevant, unique and [...]]]> http://www.brandmatters.com.au/give-your-brand-a-health-checkup/feed/ 0 http://www.brandmatters.com.au/a-basic-marketing-plan/ http://www.brandmatters.com.au/a-basic-marketing-plan/#comments Sat, 03 Oct 2009 04:15:49 +0000 admin http://117.55.226.17/~brandmat/?p=496 Here is a basic Marketing plan geared towards a Business Division or Business Unit. This assumes that the plan is created for marketing the division or business unit as a whole, although tactics for individual products or services may form part of the plan. The Marketing Plan template may be adapted for one product or [...]]]> http://www.brandmatters.com.au/a-basic-marketing-plan/feed/ 0 http://www.brandmatters.com.au/moving-from-cmo-to-ceo/ http://www.brandmatters.com.au/moving-from-cmo-to-ceo/#comments Wed, 30 Sep 2009 05:09:26 +0000 admin http://117.55.226.17/~brandmat/?p=462 Chief marketing officers must tap into their “left brain” thinking if they want to move into a chief executive role, writes Paul Nelson. Marketers have traditionally been very “right brained”, using their creative capabilities to great effect in communication strategies with external marketplaces. But now times have changed. For those interested in the CEO’s job, [...]]]> http://www.brandmatters.com.au/moving-from-cmo-to-ceo/feed/ 0