Personal Branding
At its core, a brand is about influencing others, by creating an identity that gets associated with certain ...
Brand Story
The only brand strategy that really counts is the one in people’s minds when they come to making ...
Audit Checklist
BrandMatters has developed a comprehensive audit check-list for those needing to ...
Give Your Brand A Health Checkup
Is Your Brand In The Best Shape To Take ...
A Basic Marketing Plan
Here is a basic Marketing plan geared towards a Business Division or Business Unit. This assumes that ...
Moving From CMO to CEO
Chief marketing officers must tap into their “left brain” thinking if they want to move into a chief ...
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what matters
BrandMatters is a Sydney based strategy and research driven brand and marketing consultancy. What Matters? is where we explore news, ideas, trends and resources relating to all things brand. Got something interesting to tell us? Drop us a line at blog@brandmatters.com.au
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Recent posts
- 29 Jul 10
Virgin’s New Credit Card
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Sustainability As Brand
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Lady Gaga Brewing Deal With Tea Brands
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Managing Brand on the Social Web
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Adidas – World Cup’s Brand Winner
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Where to for the BP Brand?
- 8 Jul 10
China – Destination For Aussie Wine?
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Good Ad Or Good Brand?
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Separation and Connectedness
- 15 Feb 10
Airline iPhone Apps
- 15 Feb 10
Impact on the Alexander McQueen Brand
- 3 Feb 10
Brand Olympics
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