CSU: Rebranding A University
Due to the lifting of previously imposed student number caps, and other, changing market conditions, tertiary institutions are ...
Marketing Consultant or Contractor – What’s Best?
We are often asked how to approach a short term marketing task or project, and whether ...
Getting The Business Name Right
One of the first things any new business requires is a name. Many start ups approach us at ...
Brand Permission
Brand positioning needs to be authentic, and constitute an authentic reflection of the business. However it also needs ...
Branded House or a House of Brands
Brand architecture is the way we organise, manage and go to market with brands. Think of it as ...
Personal Branding
At its core, a brand is about influencing others, by creating an identity that gets associated with certain ...
Brand Story
The only brand strategy that really counts is the one in people’s minds when they come to making ...
Audit Checklist
BrandMatters has developed a comprehensive audit check-list for those needing to ...
Give Your Brand A Health Checkup
Is Your Brand In The Best Shape To Take ...
A Basic Marketing Plan
Here is a basic Marketing plan geared towards a Business Division or Business Unit. This assumes that ...
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what matters
BrandMatters is a Sydney based strategy and research driven brand and marketing consultancy. What Matters? is where we explore news, ideas, trends and resources relating to all things brand. Got something interesting to tell us? Drop us a line at blog@brandmatters.com.au
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Recent posts
- 1 Sep 11
The Apple Brand Beyond Steve Jobs
- 25 Aug 11
The Brand That Tells A Story
- 11 Aug 11
The New Landscape
- 21 Jul 11
Will Murdoch Survive Brand Trashing?
- 28 Jun 11
Paul Nelson presents an AMI Webinar
- 6 May 11
Eftpos: From Tool to Brand
- 13 Apr 11
Channel Ten Brand Woes
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