Personal vs Corporate Brand
Thursday, September 2nd, 2010With such availability to social media, it has never been so easy for employees to build their professional personal brand through avenues such as facebook, twitter, linkedin and even YouTube. Writing a blog about your industry can be a great way to put you on the corporate map. But does a tagline stating where you work require permission from the top? Can you attend an industry function without representing your company?
How do employers loosen the reigns and allow employees to build their own brand, when it’s company time that’s put them where they are and paid their wages? How can employees not afford to build a brand when time spent in jobs is increasingly shrinking?
Read the article for the five tips they give in navigating your way to building a strong personal professional brand.
http://www.smh.com.au/small-business/blogs/the-venture/your-brand-v-the-company-brand/20100829-13xcb.html
And here’s our take on personal branding.
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BrandMatters is a Sydney based strategy and research driven brand and marketing consultancy. What Matters? is where we explore news, ideas, trends and resources relating to all things brand. Got something interesting to tell us? Drop us a line at blog@brandmatters.com.au
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