Paul Nelson presents an AMI Webinar
Tuesday, June 28th, 2011Join Paul Nelson, BrandMatters’ Managing Director on 21 July, 2011 for an Australian Marketing Institute webinar. Paul will be presenting an interesting brand architecture case study, around BrandMatters client, Sage Software Australia, titled “From House of Brands to Branded House – the Journey of a B2B Software Success Story.”
This is part one in a two-part series about Sage Software. The second webinar will be held on 20 October, 2011, and is titled “Integrating a Branded Communications Campaign Across Multiple Mediums and Different Business Divisions – with Defined Measurement & Accountability.”
Join Paul Nelson on July 21
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BrandMatters is a Sydney based strategy and research driven brand and marketing consultancy. What Matters? is where we explore news, ideas, trends and resources relating to all things brand. Got something interesting to tell us? Drop us a line at blog@brandmatters.com.au
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