Marketing Disasters
Monday, October 12th, 2009Whether it’s Vegemite’s iSnack 2.0, New Coke in the ’80s, or the recent ad for Cadbury’s Dairy Milk that featured a gorilla playing the drums to the tune of John Farnham, the history of marketing is awash with tales of mayhem and consumer rejection. This photo essay looks at some recent marketing mishaps.
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BrandMatters is a Sydney based strategy and research driven brand and marketing consultancy. What Matters? is where we explore news, ideas, trends and resources relating to all things brand. Got something interesting to tell us? Drop us a line at blog@brandmatters.com.au
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