iPad Power
Monday, February 1st, 2010While people are either awed by Apple’s iPad, or sniggering at the name’s association with feminine hygiene products, brand experts are looking at the product in their terms.
According to Ira Kalb, associate director of the Center for Global Innovation at the University of Southern California’s business school, iPad is close to perfect. Other names which had been short listed – iTab, iSlate and iTablet – didn’t make the cut for good reason. iTablet has too many syllables; iSlate is too ancient sounding; while iTab is confusing.
The iPad is entirely consistent with the way Apple has branded many of their most popular products: you know its an Apple product by the lower case “i.” That’s a very effective and simple naming tool.
And what about the logo? There really isn’t one. Nor is there one for the iPod. With a brand this strong, perhaps you don’t need a logo.
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BrandMatters is a Sydney based strategy and research driven brand and marketing consultancy. What Matters? is where we explore news, ideas, trends and resources relating to all things brand. Got something interesting to tell us? Drop us a line at blog@brandmatters.com.au
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