IFSA
IFSA is a national not-for-profit body which represents the retail and wholesale funds management, superannuation and life insurance industries. Their 120 members are responsible for managing $1.4 billion on behalf of more than 9 million Australians.
Task
Create a revised, refreshed, realigned and reinvigorated brand identity that resonated with IFSA internal and external stakeholders such as employees, members, media, regulators and government.
Approach
Through a series of internal interviews and desk research, a creative brief was developed to inform the entire brand identity development process. A collaborative approach between client and the design phase resulted in a number of identity options for discussion and review by the IFSA team.
Results
A screening and iterative process resulted in an appropriate identity coupled with the tag line “Strength through advocacy” presented on a number of mediums from website to annual report. Recent member satisfaction research has revealed pleasing results in relation to the new identity applications.
What we've done for them
Consult
Create
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