BrandMatters

Give Your Brand A Health Checkup

Is Your Brand In The Best Shape To Take On 2010?
How successful has your business and brand been in 2009? Are your comepetitors stronger, faster, more focussed than you? Are you making the most of your scoring opportunities?

At BrandMatters we specialise in positioning “winning” brands that are credible, relevant, unique and sustainable.

With 2010 approaching, we’ve had a few BrandMatters clients asking us to work with them to review their brand and ensure they are optimally positioned for 2010 and beyond. These reviews have been so successful they have now become a three-hour Health Check Workshop and we have decided to offer it to our other clients and those friends and colleagues we have on our database.
How Does The Health Check Workshop Work?
The Health Check Workshop is an engaging and interactive three-hour process where business, marketing and brand participants:

  • Review the role of brands and brand strategy as part of their existing business strategy

  • Confirm their current market positioning and that of their primary competitors

  • Confirm their current and proposed target audience

  • Explore existing levels of differentiation and competitive advantage

  • Complete and update their SWOT analysis

  • Uncover current customer perceptions of your brand and your competitors

  • Work through a facilitated session that creates a first draft brand pyramid, with positioning territories explored.
What Do You Leave With?
  • A completed first draft brand pyramid which articulates your brand’s attributes, benefits, emotional rewards, personality and values.

  • Insights on brand positioning territories.

  • Your future visioning for the business and the brand three years out from today.

  • A selection of marketing strategies and actionable tactics to take into your planning cycle.

All of the above are subsequently translated into a brief action plan supplied by BrandMatters which you can use to incorporate into your 2010 planning.
For more information call us on 02 9954 7900 or email us at info@brandmatters.com.au

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