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	<title>BrandMatters</title>
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		<item>
		<title>Charles Sturt University</title>
		<link>http://www.brandmatters.com.au/charles-sturt-university/</link>
		<comments>http://www.brandmatters.com.au/charles-sturt-university/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 23:58:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Architecture]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
		<category><![CDATA[Desk Research and Discovery]]></category>
		<category><![CDATA[Employee Value Proposition]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Stakeholder Interviews]]></category>
		<category><![CDATA[Workshop Facilitation and Stakeholder Engagement]]></category>

		<guid isPermaLink="false">http://www.brandmatters.com.au/?p=1410</guid>
		<description><![CDATA[Charles Sturt University (CSU) is a progressive and award-winning university and has a well-earned international reputation for excellence through its innovative approach to higher education.  It offers a wide variety of courses as diverse as Viticulture, Sport Psychology and Criminal Intelligence. It operates from 9 campuses including Albury, Bathurst, Canberra, Dubbo, Goulburn, Ontario (Canada), [...]]]></description>
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		<title>ASX New Brand Architecture</title>
		<link>http://www.brandmatters.com.au/asx-new-brand-architecture/</link>
		<comments>http://www.brandmatters.com.au/asx-new-brand-architecture/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 05:27:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[what matters?]]></category>

		<guid isPermaLink="false">http://www.brandmatters.com.au/?p=1405</guid>
		<description><![CDATA[The Australian Securities Exchange Ltd (ASX) has reconfigured the brand architecture between its holding company and subsidiaries. 
On Monday the ASX announced that the ASX Group will be its new overarching brand, with ASX, ASX Clearing Corporation Ltd, ASX Settlement Corporation Ltd, ASX Compliance Pty Ltd and other subsidiaries sitting underneath.
The ASX logo will feature [...]]]></description>
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		<title>Branded House or a House of Brands</title>
		<link>http://www.brandmatters.com.au/branded-house-or-a-house-of-brands/</link>
		<comments>http://www.brandmatters.com.au/branded-house-or-a-house-of-brands/#comments</comments>
		<pubDate>Tue, 03 Aug 2010 07:28:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[resources]]></category>
		<category><![CDATA[what matters?]]></category>

		<guid isPermaLink="false">http://www.brandmatters.com.au/branded-house-or-a-house-of-brands/</guid>
		<description><![CDATA[Brand architecture is the way we organise, manage and go to market with brands. Think of it as the external face of our business strategy. To work effectively, the architecture must be well defined, reflect a clear understanding of the market and the brand strategies of our competitors, and align and support our business goals [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Virgin&#8217;s New Credit Card</title>
		<link>http://www.brandmatters.com.au/virgin-launches-new-credit-card/</link>
		<comments>http://www.brandmatters.com.au/virgin-launches-new-credit-card/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 03:35:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[articles of interest]]></category>

		<guid isPermaLink="false">http://www.brandmatters.com.au/?p=1395</guid>
		<description><![CDATA[Richard Branson is in Australia to promote the latest direction for the ever-stretchable Virgin brand. Virgin is teaming up with Citibank to deliver a low-cost credit card and a deposit account with a very welcoming introductory rate.
In true Virgin style, it&#8217;s delivered as an attack by The People on those currently dominating the sector &#8211; [...]]]></description>
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		<title>Sustainability As Brand</title>
		<link>http://www.brandmatters.com.au/sustainability-as-brand/</link>
		<comments>http://www.brandmatters.com.au/sustainability-as-brand/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 03:47:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[what matters?]]></category>

		<guid isPermaLink="false">http://www.brandmatters.com.au/?p=1390</guid>
		<description><![CDATA[It wasn’t long ago that the term “sustainability” was used to describe the growth potential of any particular brand. Today sustainability has been significantly broadened to take in the green and ethical dimensions of a business. Sustainability now covers the full triple bottom line: planet, people, and profits. Integrating sustainability into a business and brand [...]]]></description>
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		<title>Lady Gaga Brewing Deal With Tea Brands</title>
		<link>http://www.brandmatters.com.au/lady-gaga-brewing-deal-with-tea-brands/</link>
		<comments>http://www.brandmatters.com.au/lady-gaga-brewing-deal-with-tea-brands/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 01:29:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[articles of interest]]></category>

		<guid isPermaLink="false">http://www.brandmatters.com.au/?p=1382</guid>
		<description><![CDATA[With UK sales of tea falling in recent years, major tea brands have been looking for the right kind of brand ambassador to promote the beverage into new markets.
Lady Gaga is known for her love of the brew, so it seems bizarre yet understandable that a range of tea brands are now fighting for her [...]]]></description>
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		<item>
		<title>Managing Brand on the Social Web</title>
		<link>http://www.brandmatters.com.au/managing-brand-on-the-social-web/</link>
		<comments>http://www.brandmatters.com.au/managing-brand-on-the-social-web/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 23:52:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[what matters?]]></category>

		<guid isPermaLink="false">http://www.brandmatters.com.au/?p=1372</guid>
		<description><![CDATA[Brand management today often involves some sort of use social media. But managing a business’ brand online involves much more than just setting up accounts on Facebook and Twitter. It also means engaging meaningfully with brand advocates and detractors, finding the right audience niche, and not getting lost in the multiplicity of voices. 
Here are [...]]]></description>
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		<title>Adidas &#8211; World Cup&#8217;s Brand Winner</title>
		<link>http://www.brandmatters.com.au/adidas-world-cups-brand-winner/</link>
		<comments>http://www.brandmatters.com.au/adidas-world-cups-brand-winner/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 22:56:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[articles of interest]]></category>

		<guid isPermaLink="false">http://www.brandmatters.com.au/?p=1369</guid>
		<description><![CDATA[Adidas seems to be firmly winning the brand war around this year’s World Cup.
Adidas has outfitted 12 of the tournaments team (to Nike’s 9) and this is helping Adidas reap massive rewards. Adidas are anticipating record level sales of $1.85 billion in its soccer market this year. That represents a 25% increase since their involvement [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Where to for the BP Brand?</title>
		<link>http://www.brandmatters.com.au/where-to-for-bp/</link>
		<comments>http://www.brandmatters.com.au/where-to-for-bp/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 04:07:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[what matters?]]></category>

		<guid isPermaLink="false">http://www.brandmatters.com.au/?p=1354</guid>
		<description><![CDATA[When it comes to the brand school of Hard Knocks, there’s only a few who’ve been hit the way BP has over the last two months. Since the explosion of the Deepwater Horizon rig off the coast of Louisiana, which killed eleven workers and caused the worst oil spill in US History, BP PLC has [...]]]></description>
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		<item>
		<title>China &#8211; Destination For Aussie Wine?</title>
		<link>http://www.brandmatters.com.au/china-destination-for-aussie-wine/</link>
		<comments>http://www.brandmatters.com.au/china-destination-for-aussie-wine/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 23:38:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[articles of interest]]></category>

		<guid isPermaLink="false">http://www.brandmatters.com.au/?p=1345</guid>
		<description><![CDATA[There has recently been industry buzz about the possibility of China becoming a significant market for Australian wine. The question is, can Australian wines help grow this market, and attain significant market share with the same branding that they use in the Australian market?
Key differences amount to a lot. The Chinese market is not as [...]]]></description>
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