http://www.brandmatters.com.au Dedicated to brand news, trends and developments Thu, 29 Jul 2010 03:42:39 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.brandmatters.com.au/virgin-launches-new-credit-card/ http://www.brandmatters.com.au/virgin-launches-new-credit-card/#comments Thu, 29 Jul 2010 03:35:11 +0000 admin http://www.brandmatters.com.au/?p=1395 Richard Branson is in Australia to promote the latest direction for the ever-stretchable Virgin brand. Virgin is teaming up with Citibank to deliver a low-cost credit card and a deposit account with a very welcoming introductory rate. In true Virgin style, it’s delivered as an attack by The People on those currently dominating the sector – [...]]]> http://www.brandmatters.com.au/virgin-launches-new-credit-card/feed/ 0 http://www.brandmatters.com.au/sustainability-as-brand/ http://www.brandmatters.com.au/sustainability-as-brand/#comments Tue, 27 Jul 2010 03:47:47 +0000 admin http://www.brandmatters.com.au/?p=1390 It wasn’t long ago that the term “sustainability” was used to describe the growth potential of any particular brand. Today sustainability has been significantly broadened to take in the green and ethical dimensions of a business. Sustainability now covers the full triple bottom line: planet, people, and profits. Integrating sustainability into a business and brand [...]]]> http://www.brandmatters.com.au/sustainability-as-brand/feed/ 0 http://www.brandmatters.com.au/lady-gaga-brewing-deal-with-tea-brands/ http://www.brandmatters.com.au/lady-gaga-brewing-deal-with-tea-brands/#comments Thu, 22 Jul 2010 01:29:11 +0000 admin http://www.brandmatters.com.au/?p=1382 With UK sales of tea falling in recent years, major tea brands have been looking for the right kind of brand ambassador to promote the beverage into new markets. Lady Gaga is known for her love of the brew, so it seems bizarre yet understandable that a range of tea brands are now fighting for her [...]]]> http://www.brandmatters.com.au/lady-gaga-brewing-deal-with-tea-brands/feed/ 0 http://www.brandmatters.com.au/managing-brand-on-the-social-web/ http://www.brandmatters.com.au/managing-brand-on-the-social-web/#comments Mon, 19 Jul 2010 23:52:39 +0000 admin http://www.brandmatters.com.au/?p=1372 Brand management today often involves some sort of use social media. But managing a business’ brand online involves much more than just setting up accounts on Facebook and Twitter. It also means engaging meaningfully with brand advocates and detractors, finding the right audience niche, and not getting lost in the multiplicity of voices. Here are [...]]]> http://www.brandmatters.com.au/managing-brand-on-the-social-web/feed/ 0 http://www.brandmatters.com.au/adidas-world-cups-brand-winner/ http://www.brandmatters.com.au/adidas-world-cups-brand-winner/#comments Wed, 14 Jul 2010 22:56:31 +0000 admin http://www.brandmatters.com.au/?p=1369 Adidas seems to be firmly winning the brand war around this year’s World Cup. Adidas has outfitted 12 of the tournaments team (to Nike’s 9) and this is helping Adidas reap massive rewards. Adidas are anticipating record level sales of $1.85 billion in its soccer market this year. That represents a 25% increase since their involvement [...]]]> http://www.brandmatters.com.au/adidas-world-cups-brand-winner/feed/ 0 http://www.brandmatters.com.au/where-to-for-bp/ http://www.brandmatters.com.au/where-to-for-bp/#comments Tue, 13 Jul 2010 04:07:03 +0000 admin http://www.brandmatters.com.au/?p=1354 When it comes to the brand school of Hard Knocks, there’s only a few who’ve been hit the way BP has over the last two months. Since the explosion of the Deepwater Horizon rig off the coast of Louisiana, which killed eleven workers and caused the worst oil spill in US History, BP PLC has [...]]]> http://www.brandmatters.com.au/where-to-for-bp/feed/ 0 http://www.brandmatters.com.au/china-destination-for-aussie-wine/ http://www.brandmatters.com.au/china-destination-for-aussie-wine/#comments Wed, 07 Jul 2010 23:38:22 +0000 admin http://www.brandmatters.com.au/?p=1345 There has recently been industry buzz about the possibility of China becoming a significant market for Australian wine. The question is, can Australian wines help grow this market, and attain significant market share with the same branding that they use in the Australian market? Key differences amount to a lot. The Chinese market is not as [...]]]> http://www.brandmatters.com.au/china-destination-for-aussie-wine/feed/ 0 http://www.brandmatters.com.au/brandmatters-profile-in-desktop/ http://www.brandmatters.com.au/brandmatters-profile-in-desktop/#comments Sun, 04 Jul 2010 23:38:15 +0000 admin http://www.brandmatters.com.au/?p=1327 A few months ago BrandMatters was approached by Desktop magazine to do a feature on branding. Desktop is a leading industry publication catering to the creative services industry. They cover news, trends, and inspiration for design, photography, digital media, packaging, advertising and more. As a business we sbscribe to Desktop Magazine ourselves, so we’re quite [...]]]> http://www.brandmatters.com.au/brandmatters-profile-in-desktop/feed/ 0 http://www.brandmatters.com.au/good-ads-don%e2%80%99t-substitute-for-good-brand/ http://www.brandmatters.com.au/good-ads-don%e2%80%99t-substitute-for-good-brand/#comments Wed, 30 Jun 2010 22:43:06 +0000 admin http://www.brandmatters.com.au/?p=1323 A university study recently conducted an experiment to see how people reacted to a single advertisement when that ad was coupled with different mobile phone brands. The ad featured an attractive man randomly meeting a woman on a train, and wooing her with aid from his mobile. It was followed by the logo of either [...]]]> http://www.brandmatters.com.au/good-ads-don%e2%80%99t-substitute-for-good-brand/feed/ 0 http://www.brandmatters.com.au/separation-and-connectedness/ http://www.brandmatters.com.au/separation-and-connectedness/#comments Mon, 28 Jun 2010 23:04:59 +0000 admin http://www.brandmatters.com.au/?p=1310 Many companies maintain a portfolio of brands, with sub-brand sitting underneath or alongside a parent brand. Consider: Apple and iPad, iPod, iTunes Channel Nine and Nine News, Wide World of Sports, A Current Affair Tooheys and Tooheys New, Tooheys Old, Tooheys New White Stag Each of these brands are connected strongly to the mother brand, whilst retaining a [...]]]> http://www.brandmatters.com.au/separation-and-connectedness/feed/ 0