http://www.brandmatters.com.au Dedicated to brand news, trends and developments Sat, 19 Nov 2011 06:19:43 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.brandmatters.com.au/qantas-flies-into-cloudy-brand-territority/ http://www.brandmatters.com.au/qantas-flies-into-cloudy-brand-territority/#comments Wed, 09 Nov 2011 13:01:09 +0000 admin http://www.brandmatters.com.au/?p=1872 The grounding of the airline’s entire fleet by CEO Alan Joyce brought the issue to a dramatic head. When you ground the nation’s airline, the Australian government gets involved and immediately trade union officials also enter the fray, brandishing terms like brand damage, brand equity, brand icon etc…. What will this mean for Australia’s premier [...]]]> http://www.brandmatters.com.au/qantas-flies-into-cloudy-brand-territority/feed/ 0 http://www.brandmatters.com.au/the-credit-union-brand-category-%e2%80%93-time-for-a-positioning-refresh/ http://www.brandmatters.com.au/the-credit-union-brand-category-%e2%80%93-time-for-a-positioning-refresh/#comments Wed, 19 Oct 2011 09:48:55 +0000 admin http://www.brandmatters.com.au/?p=1852 As part of our involvement within the Financial Services sector, we were recently asked exactly where credit unions fit in today’s banking and financial services markets? What’s their role, how are they different? It was suggested that financial services players are becoming ever more sophisticated in the way they  communicate [...]]]> http://www.brandmatters.com.au/the-credit-union-brand-category-%e2%80%93-time-for-a-positioning-refresh/feed/ 0 http://www.brandmatters.com.au/the-apple-brand-beyond-steve-jobs/ http://www.brandmatters.com.au/the-apple-brand-beyond-steve-jobs/#comments Wed, 31 Aug 2011 16:50:41 +0000 admin http://www.brandmatters.com.au/?p=1839 Perhaps there hasn’t been a CEO the public has been this excited and intrigued by since Henry Ford. His astounding successes – and his public failures – have given him respect and credibility that would be hard to surpass. How much of Apple’s immense brand equity resides with Steve Jobs? What risks does the brand face [...]]]> http://www.brandmatters.com.au/the-apple-brand-beyond-steve-jobs/feed/ 0 http://www.brandmatters.com.au/brand-that-tells-a-story/ http://www.brandmatters.com.au/brand-that-tells-a-story/#comments Thu, 25 Aug 2011 11:31:37 +0000 admin http://www.brandmatters.com.au/?p=1817 Somehow, an important part of business is story telling. Research has found that people remember stories more than they remember facts, because stories produce an emotional reaction. How do you create a brand story? Brands are involved in people’s lives in many shapes and forms. They are popularly perceived as being about products and services. But [...]]]> http://www.brandmatters.com.au/brand-that-tells-a-story/feed/ 0 http://www.brandmatters.com.au/the-new-landscape/ http://www.brandmatters.com.au/the-new-landscape/#comments Thu, 11 Aug 2011 10:47:03 +0000 admin http://www.brandmatters.com.au/?p=1814 Business today faces a new and incredibly complex ecosystem in which to establish a relationship to customers and the public. The range of media sources (blogs to print newspapers), platforms, networks (LinkedIn to discussion boards), devices (TV, Blackberry, iPad), and communication modes (from texting to guerilla marketing), and practices (crowd sourcing anyone?) all becoming further [...]]]> http://www.brandmatters.com.au/the-new-landscape/feed/ 0 http://www.brandmatters.com.au/general-motors-heritage-icon-brand/ http://www.brandmatters.com.au/general-motors-heritage-icon-brand/#comments Mon, 01 Aug 2011 18:23:37 +0000 admin http://www.brandmatters.com.au/?p=1796 Everything that is old is new again. General Motors is now reminding Baby Boomers and newer generations what a real icon GM was … and is. These billboards present GM as an icon of American style, 50’s rebellion, and the freedom that a car provided in times before environmental concerns and sky-rocketing fuel prices. Chevy used [...]]]> http://www.brandmatters.com.au/general-motors-heritage-icon-brand/feed/ 0 http://www.brandmatters.com.au/will-murdoch-survive-brand-trashing/ http://www.brandmatters.com.au/will-murdoch-survive-brand-trashing/#comments Thu, 21 Jul 2011 11:33:13 +0000 admin http://www.brandmatters.com.au/?p=1791 News of the World has really lived up to its name – from a localised British tabloid it has shot to international news and notoriety in no time. Axing the newspaper (itself one of the UK’s best selling newspapers) was presented as a sacrificial healing: removing a limb to save the body. However the fall-out [...]]]> http://www.brandmatters.com.au/will-murdoch-survive-brand-trashing/feed/ 0 http://www.brandmatters.com.au/sage-sme-business-sentiment-index-2011-and-integrated-campaign/ http://www.brandmatters.com.au/sage-sme-business-sentiment-index-2011-and-integrated-campaign/#comments Sun, 17 Jul 2011 12:14:05 +0000 admin http://www.brandmatters.com.au/?p=1780 Sage is leading, global business management software specialist, and a BrandMatters client for the last five years. As a leading provider of software to SMEs, the company is committed to having a deep understanding of the needs and issues facing its customers, and commissioned a research project to provide [...]]]> http://www.brandmatters.com.au/sage-sme-business-sentiment-index-2011-and-integrated-campaign/feed/ 0 http://www.brandmatters.com.au/paul-nelson-presents-an-ami-webinar/ http://www.brandmatters.com.au/paul-nelson-presents-an-ami-webinar/#comments Tue, 28 Jun 2011 08:49:05 +0000 admin http://www.brandmatters.com.au/?p=1768 Join Paul Nelson, BrandMatters’ Managing Director on 21 July, 2011 for an Australian Marketing Institute webinar. Paul will be presenting an interesting brand architecture case study, around BrandMatters client, Sage Software Australia, titled “From House of Brands to Branded House – the Journey of a B2B Software Success Story.” This is part one [...]]]> http://www.brandmatters.com.au/paul-nelson-presents-an-ami-webinar/feed/ 0 http://www.brandmatters.com.au/csu-rebranding-a-university/ http://www.brandmatters.com.au/csu-rebranding-a-university/#comments Mon, 23 May 2011 02:24:46 +0000 admin http://www.brandmatters.com.au/?p=1760 Due to the lifting of previously imposed student number caps, and other, changing market conditions, tertiary institutions are now finding themselves needing to compete more vigorously in regional, national and international markets. In the last few years, there has been a strong move for universities to rethink their branding. Charles Sturt University (CSU) found itself in [...]]]> http://www.brandmatters.com.au/csu-rebranding-a-university/feed/ 0