BrandMatters

Fairview

BrandMatters created a logo and basic corporate stationery package to effectively communicate the Fairview Equity Partners business aspiration. The logo was to emphasise the view element of Fairview; their perception of performance and viewpoint to assess potential business investment choices.

The client expressed a preference for an “art deco” feel and a serif font, as well as a calming and fresh aqua based colour-scheme. The result is clean, conservative and elegant yet confident and stable.