Extending the brand positioning through the use of online technologies. Online brand and marketing begins with a deep understanding of the online needs of the brand, and developing online brand strategy that is aligned and reflects the overall strategy.
Interactive strategies and technologies designed to achieve online brand objectives include website development and maintenance, email based marketing campaigns and the development of online sales channels. Web 2.0 technologies such as search engine and website optimisation, blogging, social media marketing and networking or mobile marketing expand the digital footprint of a brand beyond its traditional limits.
Implementing the brand positioning online requires collaboration with Graphic design to ensure the visual identity of the brand is supported, and copywriting to ensure web content is consistent with the brand positioning and its key messaging.
