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	<title>BrandMatters &#187; Logo Creation and Development</title>
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	<link>http://www.brandmatters.com.au</link>
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		<item>
		<title>Aurora Projects</title>
		<link>http://www.brandmatters.com.au/aurora-projects/</link>
		<comments>http://www.brandmatters.com.au/aurora-projects/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 00:07:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Look and Feel]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
		<category><![CDATA[Desk Research and Discovery]]></category>
		<category><![CDATA[Key Messaging]]></category>
		<category><![CDATA[Logo Creation and Development]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Stakeholder Interviews]]></category>
		<category><![CDATA[Workshop Facilitation and Stakeholder Engagement]]></category>

		<guid isPermaLink="false">http://www.brandmatters.com.au/?p=1417</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/aurora-projects/" title="Aurora Projects"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/aurora_logo1.29c8stowyj8k4wo8k0k4gkgo8.a9sxxja1njksswcs400wcc4cg.th.gif" width="127" height="60" alt="Aurora Projects" style="float:left;padding:0 10px 10px 0;" ></a>Aurora Projects specialises in planning for the delivery of health and aged care services and for the infrastructure needed to deliver these services effectively. They have been serving the health and aged care sector since 1989.
From policy development to regional and local planning plus business case preparation, facility briefing and planning, design, construction and commissioning [...]]]></description>
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		<title>Fairview</title>
		<link>http://www.brandmatters.com.au/fairview/</link>
		<comments>http://www.brandmatters.com.au/fairview/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 02:49:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Guidelines]]></category>
		<category><![CDATA[Brand Look and Feel]]></category>
		<category><![CDATA[Brand Story]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Logo Creation and Development]]></category>
		<category><![CDATA[Production]]></category>

		<guid isPermaLink="false">http://www.brandmatters.com.au/?p=1040</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/fairview/" title="Fairview"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/fairview.6a8qmrbvbz0gkssogcg8k0css.a9sxxja1njksswcs400wcc4cg.th.gif" width="152" height="72" alt="Fairview" style="float:left;padding:0 10px 10px 0;" ></a>BrandMatters created a logo and basic corporate stationery package to effectively communicate the Fairview Equity Partners business aspiration. The logo was to emphasise the view element of Fairview; their perception of performance and viewpoint to assess potential business investment choices. 
The client expressed a preference for an “art deco” feel and a serif font, as [...]]]></description>
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		<item>
		<title>Antares</title>
		<link>http://www.brandmatters.com.au/antares/</link>
		<comments>http://www.brandmatters.com.au/antares/#comments</comments>
		<pubDate>Sun, 15 Nov 2009 22:36:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Communication Strategy and Planning]]></category>
		<category><![CDATA[Brand Guidelines]]></category>
		<category><![CDATA[Brand Look and Feel]]></category>
		<category><![CDATA[Brand Story]]></category>
		<category><![CDATA[Brand Strategy Development]]></category>
		<category><![CDATA[Brand and Product Naming]]></category>
		<category><![CDATA[Consult]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Create]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
		<category><![CDATA[Express]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Key Messaging]]></category>
		<category><![CDATA[Logo Creation and Development]]></category>
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		<category><![CDATA[Web Design and Development]]></category>

		<guid isPermaLink="false">http://www.brandmatters.com.au/?p=899</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/antares/" title="Antares"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/anatres_logo_restrict_web.rittmnf4ejkgosg00kcs8s0o.a9sxxja1njksswcs400wcc4cg.th.gif" width="152" height="72" alt="Antares" style="float:left;padding:0 10px 10px 0;" ></a>Antares is the boutique fund manager wholly owned by nabInvest, the market leading direct investment arm of NAB Wealth Management. Antares Fixed Income has managed fixed interest securities for clients since 1990 and currently has over AU$12billion under management. The team comprises 7 investment professionals with an average experience of over 16 years in the [...]]]></description>
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		<item>
		<title>Telstra e-Business Services</title>
		<link>http://www.brandmatters.com.au/telstra-e-business-services/</link>
		<comments>http://www.brandmatters.com.au/telstra-e-business-services/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:39:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Articles of Interest]]></category>
		<category><![CDATA[Brand Architecture]]></category>
		<category><![CDATA[Brand Guidelines]]></category>
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		<category><![CDATA[Brand Strategy Development]]></category>
		<category><![CDATA[Consult]]></category>
		<category><![CDATA[Create]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
		<category><![CDATA[Desk Research and Discovery]]></category>
		<category><![CDATA[Key Messaging]]></category>
		<category><![CDATA[Logo Creation and Development]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Production]]></category>
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		<category><![CDATA[IT/Telecommunications]]></category>

		<guid isPermaLink="false">http://brandmatters.katrina.net.au/telstra-e-business-services/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/telstra-e-business-services/" title="Telstra e-Business Services"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/telstra.539k5jt6joo4c80go8kgg8w08.a9sxxja1njksswcs400wcc4cg.th.gif" width="110" height="52" alt="Telstra e-Business Services" style="float:left;padding:0 10px 10px 0;" ></a>Telstra eBusiness Services  is the insurance industry&#8217;s leading provider of integrated e-business solutions. Their e-business products provide a vertical platform of innovative, powerful and award winning solutions to our insurer, intermediary and broking system partners.
Task
Telstra eBusiness had grown through a process of mergers and acquisitions that had resulted in confusion internally about how to [...]]]></description>
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		<item>
		<title>McColl&#8217;s Transport Group</title>
		<link>http://www.brandmatters.com.au/mccolls-transport-group/</link>
		<comments>http://www.brandmatters.com.au/mccolls-transport-group/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:36:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Guidelines]]></category>
		<category><![CDATA[Brand Look and Feel]]></category>
		<category><![CDATA[Consult]]></category>
		<category><![CDATA[Create]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
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		<category><![CDATA[Employee Value Proposition]]></category>
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		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Stakeholder Interviews]]></category>
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		<category><![CDATA[Manufacturing/Distribution]]></category>

		<guid isPermaLink="false">http://brandmatters.katrina.net.au/mccolls-transport-group/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/mccolls-transport-group/" title="McColl&#8217;s Transport Group"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/mccollstransport_logo.5q86jgzx5rocsoowwc0048wkw.a9sxxja1njksswcs400wcc4cg.th.gif" width="152" height="72" alt="McColl&#8217;s Transport Group" style="float:left;padding:0 10px 10px 0;" ></a>McColl&#8217;s Transport commenced business in 1952 with a single vehicle operating between the Western District and Geelong. The company has since grown to now operate a fleet of more than 300 vehicles employing 450 Australia-wide. In 2005 McColl&#8217;s Transport was purchased by ABN Amro Capital. 
]]></description>
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		<item>
		<title>Dynalite</title>
		<link>http://www.brandmatters.com.au/dynalite/</link>
		<comments>http://www.brandmatters.com.au/dynalite/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:34:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Guidelines]]></category>
		<category><![CDATA[Brand Look and Feel]]></category>
		<category><![CDATA[Brand Story]]></category>
		<category><![CDATA[Brand Strategy Development]]></category>
		<category><![CDATA[Brand and Product Naming]]></category>
		<category><![CDATA[Consult]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Create]]></category>
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		<category><![CDATA[Employee Value Proposition]]></category>
		<category><![CDATA[Express]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Key Messaging]]></category>
		<category><![CDATA[Logo Creation and Development]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Ongoing Brand Management]]></category>
		<category><![CDATA[Production]]></category>
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		<category><![CDATA[Manufacturing/Distribution]]></category>

		<guid isPermaLink="false">http://brandmatters.katrina.net.au/dynalite/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/dynalite/" title="Dynalite"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/philips_dyn_logo.b9a6322wt28kk0o8wok4s4g0c.a9sxxja1njksswcs400wcc4cg.th.gif" width="152" height="72" alt="Dynalite" style="float:left;padding:0 10px 10px 0;" ></a>Philips Dynalite designs and manufactures technology solutions for lighting control and building automation applications.  As an industry segment leader, they have taken innovation in lighting control and energy management to over fifty countries around the world.
Task
Dynalite’s initial brief to BrandMatters was to create a distribution channel brand. This initial discovery and research led to [...]]]></description>
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		</item>
		<item>
		<title>Byron Bay Cookie Co</title>
		<link>http://www.brandmatters.com.au/byron-bay-cookie-co/</link>
		<comments>http://www.brandmatters.com.au/byron-bay-cookie-co/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:33:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Look and Feel]]></category>
		<category><![CDATA[Brand Strategy Development]]></category>
		<category><![CDATA[Consult]]></category>
		<category><![CDATA[Create]]></category>
		<category><![CDATA[Express]]></category>
		<category><![CDATA[Logo Creation and Development]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[Manufacturing/Distribution]]></category>

		<guid isPermaLink="false">http://brandmatters.katrina.net.au/byron-bay-cookie-co/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/byron-bay-cookie-co/" title="Byron Bay Cookie Co"><img src="http://www.brandmatters.com.au/wp-content/plugins/yet-another-photoblog/YapbThumbnailer.php?post_id=94&amp;w=180" width="152" height="72" alt="Byron Bay Cookie Co" style="float:left;padding:0 10px 10px 0;" ></a>With hundreds of thousands of cookies baked weekly, Byron Bay Cookie Company supplies cafes, gourmet food stores nationally as well David Jones, Qantas, Virgin Blue and Rex Airlines nationally; Harvey Nichols, Selfridges, John Lewis and the Windsor Farm Shop in the UK as well as department stores in Singapore and Ireland. 
]]></description>
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		</item>
		<item>
		<title>Vero</title>
		<link>http://www.brandmatters.com.au/vero/</link>
		<comments>http://www.brandmatters.com.au/vero/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:31:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Architecture]]></category>
		<category><![CDATA[Brand Guidelines]]></category>
		<category><![CDATA[Brand Look and Feel]]></category>
		<category><![CDATA[Brand Story]]></category>
		<category><![CDATA[Brand and Product Naming]]></category>
		<category><![CDATA[Consult]]></category>
		<category><![CDATA[Create]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
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		<category><![CDATA[Employee Value Proposition]]></category>
		<category><![CDATA[Key Messaging]]></category>
		<category><![CDATA[Logo Creation and Development]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Production]]></category>
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		<category><![CDATA[Financial Services/Banking/Insurance]]></category>

		<guid isPermaLink="false">http://brandmatters.katrina.net.au/vero/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/vero/" title="Vero"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/vero_logo.7im2ueg40ls8wwcgcs8o0c8kw.a9sxxja1njksswcs400wcc4cg.th.gif" width="152" height="72" alt="Vero" style="float:left;padding:0 10px 10px 0;" ></a>Vero is one of Australia’s largest and most successful intermediated general insurance companies. They have over 175 years’ experience in the Australian market, and offer insurance solutions including small business, construction, marine, aviation, motor fleet and personal insurance products.
]]></description>
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		<item>
		<title>QIC</title>
		<link>http://www.brandmatters.com.au/qic/</link>
		<comments>http://www.brandmatters.com.au/qic/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:30:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Guidelines]]></category>
		<category><![CDATA[Brand Look and Feel]]></category>
		<category><![CDATA[Brand Strategy Development]]></category>
		<category><![CDATA[Consult]]></category>
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		<category><![CDATA[Create]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
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		<category><![CDATA[Express]]></category>
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		<category><![CDATA[Logo Creation and Development]]></category>
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		<category><![CDATA[Financial Services/Banking/Insurance]]></category>

		<guid isPermaLink="false">http://brandmatters.katrina.net.au/qic/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/qic/" title="QIC"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/qic_logo.duk5dc47i3kk4owwowsw4cgso.a9sxxja1njksswcs400wcc4cg.th.gif" width="152" height="72" alt="QIC" style="float:left;padding:0 10px 10px 0;" ></a>QIC is a leading institutional investment manager with $65 billion in funds under management. They offer a broad range of solutions across equities, fixed interest, international property, infrastructure, absolute return strategies and capital and exposure management. QIC commenced investment operations in 1989 and was formally established in 1991. Since then, QIC has grown to be [...]]]></description>
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		<item>
		<title>Promina</title>
		<link>http://www.brandmatters.com.au/promina/</link>
		<comments>http://www.brandmatters.com.au/promina/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:30:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Architecture]]></category>
		<category><![CDATA[Brand Guidelines]]></category>
		<category><![CDATA[Brand Look and Feel]]></category>
		<category><![CDATA[Brand Strategy Development]]></category>
		<category><![CDATA[Brand and Product Naming]]></category>
		<category><![CDATA[Consult]]></category>
		<category><![CDATA[Create]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
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		<category><![CDATA[Market Research]]></category>
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		<category><![CDATA[Financial Services/Banking/Insurance]]></category>

		<guid isPermaLink="false">http://brandmatters.katrina.net.au/promina/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/promina/" title="Promina"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/promina_logo.4n2k9lxzfqm88s8gw0wc8gkks.a9sxxja1njksswcs400wcc4cg.th.gif" width="152" height="72" alt="Promina" style="float:left;padding:0 10px 10px 0;" ></a>Promina Group is an Australian insurance company. It employs over 7,200 people in 210 offices across Australia and New Zealand, and traces its operations back to 1833.
Task
BrandMatters was engaged to create the brand strategy aligned to the business strategy, to organise and make recommendations on completely revised brand architecture and to create and execute the [...]]]></description>
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