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	<title>BrandMatters &#187; Brand Strategy Development</title>
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	<link>http://www.brandmatters.com.au</link>
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		<item>
		<title>Antares</title>
		<link>http://www.brandmatters.com.au/antares/</link>
		<comments>http://www.brandmatters.com.au/antares/#comments</comments>
		<pubDate>Sun, 15 Nov 2009 22:36:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Communication Strategy and Planning]]></category>
		<category><![CDATA[Brand Guidelines]]></category>
		<category><![CDATA[Brand Look and Feel]]></category>
		<category><![CDATA[Brand Story]]></category>
		<category><![CDATA[Brand Strategy Development]]></category>
		<category><![CDATA[Brand and Product Naming]]></category>
		<category><![CDATA[Consult]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Create]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
		<category><![CDATA[Express]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Key Messaging]]></category>
		<category><![CDATA[Logo Creation and Development]]></category>
		<category><![CDATA[Stakeholder Interviews]]></category>
		<category><![CDATA[Web Design and Development]]></category>

		<guid isPermaLink="false">http://www.brandmatters.com.au/?p=899</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/antares/" title="Antares"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/anatres_logo_restrict_web.rittmnf4ejkgosg00kcs8s0o.a9sxxja1njksswcs400wcc4cg.th.gif" width="152" height="72" alt="Antares" style="float:left;padding:0 10px 10px 0;" ></a>Antares is the boutique fund manager wholly owned by nabInvest, the market leading direct investment arm of NAB Wealth Management. Antares Fixed Income has managed fixed interest securities for clients since 1990 and currently has over AU$12billion under management. The team comprises 7 investment professionals with an average experience of over 16 years in the [...]]]></description>
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		</item>
		<item>
		<title>Invacare Corporation</title>
		<link>http://www.brandmatters.com.au/invacare-corporation/</link>
		<comments>http://www.brandmatters.com.au/invacare-corporation/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:39:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Architecture]]></category>
		<category><![CDATA[Brand Guidelines]]></category>
		<category><![CDATA[Brand Look and Feel]]></category>
		<category><![CDATA[Brand Story]]></category>
		<category><![CDATA[Brand Strategy Development]]></category>
		<category><![CDATA[Consult]]></category>
		<category><![CDATA[Create]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
		<category><![CDATA[Desk Research and Discovery]]></category>
		<category><![CDATA[Key Messaging]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[Stakeholder Interviews]]></category>
		<category><![CDATA[Workshop Facilitation and Stakeholder Engagement]]></category>
		<category><![CDATA[Lifestyle]]></category>

		<guid isPermaLink="false">http://brandmatters.katrina.net.au/invacare-corporation/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/invacare-corporation/" title="Invacare Corporation"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/invacare_logo.agzpmoei994c0wg08o4k0kko4.a9sxxja1njksswcs400wcc4cg.th.gif" width="152" height="72" alt="Invacare Corporation" style="float:left;padding:0 10px 10px 0;" ></a>BrandMatters was engaged to provide channel strategy and brand strategy development including acquisitions of prior channel partners and re-brand process.
Invacare is a global leader in the $6-billion home medical product industry. The company conducts business in more than 80 countries around the world and has the largest distribution network in the industry. Invacare products in [...]]]></description>
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		<item>
		<title>Telstra e-Business Services</title>
		<link>http://www.brandmatters.com.au/telstra-e-business-services/</link>
		<comments>http://www.brandmatters.com.au/telstra-e-business-services/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:39:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Articles of Interest]]></category>
		<category><![CDATA[Brand Architecture]]></category>
		<category><![CDATA[Brand Guidelines]]></category>
		<category><![CDATA[Brand Look and Feel]]></category>
		<category><![CDATA[Brand Strategy Development]]></category>
		<category><![CDATA[Consult]]></category>
		<category><![CDATA[Create]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
		<category><![CDATA[Desk Research and Discovery]]></category>
		<category><![CDATA[Key Messaging]]></category>
		<category><![CDATA[Logo Creation and Development]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[Stakeholder Interviews]]></category>
		<category><![CDATA[Workshop Facilitation and Stakeholder Engagement]]></category>
		<category><![CDATA[IT/Telecommunications]]></category>

		<guid isPermaLink="false">http://brandmatters.katrina.net.au/telstra-e-business-services/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/telstra-e-business-services/" title="Telstra e-Business Services"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/telstra.539k5jt6joo4c80go8kgg8w08.a9sxxja1njksswcs400wcc4cg.th.gif" width="110" height="52" alt="Telstra e-Business Services" style="float:left;padding:0 10px 10px 0;" ></a>Telstra eBusiness Services  is the insurance industry&#8217;s leading provider of integrated e-business solutions. Their e-business products provide a vertical platform of innovative, powerful and award winning solutions to our insurer, intermediary and broking system partners.
Task
Telstra eBusiness had grown through a process of mergers and acquisitions that had resulted in confusion internally about how to [...]]]></description>
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		<item>
		<title>Sage Software Australia</title>
		<link>http://www.brandmatters.com.au/sage-software-australia/</link>
		<comments>http://www.brandmatters.com.au/sage-software-australia/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:38:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Architecture]]></category>
		<category><![CDATA[Brand Communication Strategy and Planning]]></category>
		<category><![CDATA[Brand Look and Feel]]></category>
		<category><![CDATA[Brand Story]]></category>
		<category><![CDATA[Brand Strategy Development]]></category>
		<category><![CDATA[Consult]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Create]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
		<category><![CDATA[Desk Research and Discovery]]></category>
		<category><![CDATA[Express]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Key Messaging]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Ongoing Brand Management]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[Stakeholder Interviews]]></category>
		<category><![CDATA[Web Design and Development]]></category>
		<category><![CDATA[Workshop Facilitation and Stakeholder Engagement]]></category>
		<category><![CDATA[IT/Telecommunications]]></category>

		<guid isPermaLink="false">http://brandmatters.katrina.net.au/sage-software-australia/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/sage-software-australia/" title="Sage Software Australia"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/sage_logo1.66p7sfkxx2scc8w4wk4c8wgok.a9sxxja1njksswcs400wcc4cg.th.gif" width="152" height="72" alt="Sage Software Australia" style="float:left;padding:0 10px 10px 0;" ></a>Sage is a leading global supplier of business management software, including ERP, CRM, Payroll, HR and Practice Management, to 6 million customers worldwide.  Globally, Sage generates AUS$3 billion in revenue, and has 14,000 employees.  Headquartered in Sydney, Sage has offices throughout Australia and New Zealand, and over 25 years&#8217; experience in both markets.
The [...]]]></description>
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		<item>
		<title>Tasman Belting</title>
		<link>http://www.brandmatters.com.au/tasman-belting/</link>
		<comments>http://www.brandmatters.com.au/tasman-belting/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:36:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Architecture]]></category>
		<category><![CDATA[Brand Strategy Development]]></category>
		<category><![CDATA[Consult]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
		<category><![CDATA[Desk Research and Discovery]]></category>
		<category><![CDATA[Key Messaging]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[Stakeholder Interviews]]></category>
		<category><![CDATA[Workshop Facilitation and Stakeholder Engagement]]></category>
		<category><![CDATA[Manufacturing/Distribution]]></category>

		<guid isPermaLink="false">http://brandmatters.katrina.net.au/tasman-belting/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/tasman-belting/" title="Tasman Belting"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/tasman_logo.2mk7dicvo5ussc0w8os0og4wc.a9sxxja1njksswcs400wcc4cg.th.gif" width="152" height="72" alt="Tasman Belting" style="float:left;padding:0 10px 10px 0;" ></a>Tasman Belting have been supplying their high quality conveyor and power transmission belting for the past 50 years. They&#8217;re a privately owned Australian Company and are the longest serving Distributor of Habasit, Switzerland.  
]]></description>
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		</item>
		<item>
		<title>Dynalite</title>
		<link>http://www.brandmatters.com.au/dynalite/</link>
		<comments>http://www.brandmatters.com.au/dynalite/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:34:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Guidelines]]></category>
		<category><![CDATA[Brand Look and Feel]]></category>
		<category><![CDATA[Brand Story]]></category>
		<category><![CDATA[Brand Strategy Development]]></category>
		<category><![CDATA[Brand and Product Naming]]></category>
		<category><![CDATA[Consult]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Create]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
		<category><![CDATA[Desk Research and Discovery]]></category>
		<category><![CDATA[Employee Value Proposition]]></category>
		<category><![CDATA[Express]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Key Messaging]]></category>
		<category><![CDATA[Logo Creation and Development]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Ongoing Brand Management]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[Stakeholder Interviews]]></category>
		<category><![CDATA[Web Design and Development]]></category>
		<category><![CDATA[Workshop Facilitation and Stakeholder Engagement]]></category>
		<category><![CDATA[Manufacturing/Distribution]]></category>

		<guid isPermaLink="false">http://brandmatters.katrina.net.au/dynalite/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/dynalite/" title="Dynalite"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/philips_dyn_logo.b9a6322wt28kk0o8wok4s4g0c.a9sxxja1njksswcs400wcc4cg.th.gif" width="152" height="72" alt="Dynalite" style="float:left;padding:0 10px 10px 0;" ></a>Philips Dynalite designs and manufactures technology solutions for lighting control and building automation applications.  As an industry segment leader, they have taken innovation in lighting control and energy management to over fifty countries around the world.
Task
Dynalite’s initial brief to BrandMatters was to create a distribution channel brand. This initial discovery and research led to [...]]]></description>
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		</item>
		<item>
		<title>Coates/ National Hire</title>
		<link>http://www.brandmatters.com.au/coates-national-hire/</link>
		<comments>http://www.brandmatters.com.au/coates-national-hire/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:34:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Architecture]]></category>
		<category><![CDATA[Brand Look and Feel]]></category>
		<category><![CDATA[Brand Strategy Development]]></category>
		<category><![CDATA[Consult]]></category>
		<category><![CDATA[Create]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
		<category><![CDATA[Desk Research and Discovery]]></category>
		<category><![CDATA[Key Messaging]]></category>
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		<category><![CDATA[Manufacturing/Distribution]]></category>

		<guid isPermaLink="false">http://brandmatters.katrina.net.au/coates-national-hire/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/coates-national-hire/" title="Coates/ National Hire"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/coates_logo.127wds2l2do0o44848ow0s4ks.a9sxxja1njksswcs400wcc4cg.th.gif" width="152" height="72" alt="Coates/ National Hire" style="float:left;padding:0 10px 10px 0;" ></a>BrandMatters provided specialist advice as it related to the implementation of a private equity firm buyout which teamed with National Hire to acquire Coates. It involved brand architecture recommendations and then implementation as it related to equipment, stationery, uniform and store foot print rationalisation, etc.
Coates is Australia&#8217;s largest equipment hire company with over 120 years [...]]]></description>
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		</item>
		<item>
		<title>Byron Bay Cookie Co</title>
		<link>http://www.brandmatters.com.au/byron-bay-cookie-co/</link>
		<comments>http://www.brandmatters.com.au/byron-bay-cookie-co/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:33:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Look and Feel]]></category>
		<category><![CDATA[Brand Strategy Development]]></category>
		<category><![CDATA[Consult]]></category>
		<category><![CDATA[Create]]></category>
		<category><![CDATA[Express]]></category>
		<category><![CDATA[Logo Creation and Development]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[Manufacturing/Distribution]]></category>

		<guid isPermaLink="false">http://brandmatters.katrina.net.au/byron-bay-cookie-co/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/byron-bay-cookie-co/" title="Byron Bay Cookie Co"><img src="http://www.brandmatters.com.au/wp-content/plugins/yet-another-photoblog/YapbThumbnailer.php?post_id=94&amp;w=180" width="152" height="72" alt="Byron Bay Cookie Co" style="float:left;padding:0 10px 10px 0;" ></a>With hundreds of thousands of cookies baked weekly, Byron Bay Cookie Company supplies cafes, gourmet food stores nationally as well David Jones, Qantas, Virgin Blue and Rex Airlines nationally; Harvey Nichols, Selfridges, John Lewis and the Windsor Farm Shop in the UK as well as department stores in Singapore and Ireland. 
]]></description>
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		</item>
		<item>
		<title>QIC</title>
		<link>http://www.brandmatters.com.au/qic/</link>
		<comments>http://www.brandmatters.com.au/qic/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:30:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Guidelines]]></category>
		<category><![CDATA[Brand Look and Feel]]></category>
		<category><![CDATA[Brand Strategy Development]]></category>
		<category><![CDATA[Consult]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Create]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
		<category><![CDATA[Desk Research and Discovery]]></category>
		<category><![CDATA[Employee Value Proposition]]></category>
		<category><![CDATA[Express]]></category>
		<category><![CDATA[Graphic Design]]></category>
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		<category><![CDATA[Logo Creation and Development]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Production]]></category>
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		<category><![CDATA[Web Design and Development]]></category>
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		<category><![CDATA[Financial Services/Banking/Insurance]]></category>

		<guid isPermaLink="false">http://brandmatters.katrina.net.au/qic/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/qic/" title="QIC"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/qic_logo.duk5dc47i3kk4owwowsw4cgso.a9sxxja1njksswcs400wcc4cg.th.gif" width="152" height="72" alt="QIC" style="float:left;padding:0 10px 10px 0;" ></a>QIC is a leading institutional investment manager with $65 billion in funds under management. They offer a broad range of solutions across equities, fixed interest, international property, infrastructure, absolute return strategies and capital and exposure management. QIC commenced investment operations in 1989 and was formally established in 1991. Since then, QIC has grown to be [...]]]></description>
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		</item>
		<item>
		<title>Promina</title>
		<link>http://www.brandmatters.com.au/promina/</link>
		<comments>http://www.brandmatters.com.au/promina/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:30:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Architecture]]></category>
		<category><![CDATA[Brand Guidelines]]></category>
		<category><![CDATA[Brand Look and Feel]]></category>
		<category><![CDATA[Brand Strategy Development]]></category>
		<category><![CDATA[Brand and Product Naming]]></category>
		<category><![CDATA[Consult]]></category>
		<category><![CDATA[Create]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
		<category><![CDATA[Desk Research and Discovery]]></category>
		<category><![CDATA[Employee Value Proposition]]></category>
		<category><![CDATA[Key Messaging]]></category>
		<category><![CDATA[Logo Creation and Development]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Production]]></category>
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		<category><![CDATA[Financial Services/Banking/Insurance]]></category>

		<guid isPermaLink="false">http://brandmatters.katrina.net.au/promina/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/promina/" title="Promina"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/promina_logo.4n2k9lxzfqm88s8gw0wc8gkks.a9sxxja1njksswcs400wcc4cg.th.gif" width="152" height="72" alt="Promina" style="float:left;padding:0 10px 10px 0;" ></a>Promina Group is an Australian insurance company. It employs over 7,200 people in 210 offices across Australia and New Zealand, and traces its operations back to 1833.
Task
BrandMatters was engaged to create the brand strategy aligned to the business strategy, to organise and make recommendations on completely revised brand architecture and to create and execute the [...]]]></description>
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