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	<title>BrandMatters &#187; Brand Story</title>
	<atom:link href="http://www.brandmatters.com.au/create/brand-story/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.brandmatters.com.au</link>
	<description>Dedicated to brand news, trends and developments</description>
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		<item>
		<title>Fairview</title>
		<link>http://www.brandmatters.com.au/fairview/</link>
		<comments>http://www.brandmatters.com.au/fairview/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 02:49:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Guidelines]]></category>
		<category><![CDATA[Brand Look and Feel]]></category>
		<category><![CDATA[Brand Story]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Logo Creation and Development]]></category>
		<category><![CDATA[Production]]></category>

		<guid isPermaLink="false">http://www.brandmatters.com.au/?p=1040</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/fairview/" title="Fairview"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/fairview.6a8qmrbvbz0gkssogcg8k0css.a9sxxja1njksswcs400wcc4cg.th.gif" width="152" height="72" alt="Fairview" style="float:left;padding:0 10px 10px 0;" ></a>BrandMatters created a logo and basic corporate stationery package to effectively communicate the Fairview Equity Partners business aspiration. The logo was to emphasise the view element of Fairview; their perception of performance and viewpoint to assess potential business investment choices. 
The client expressed a preference for an “art deco” feel and a serif font, as [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Antares</title>
		<link>http://www.brandmatters.com.au/antares/</link>
		<comments>http://www.brandmatters.com.au/antares/#comments</comments>
		<pubDate>Sun, 15 Nov 2009 22:36:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Communication Strategy and Planning]]></category>
		<category><![CDATA[Brand Guidelines]]></category>
		<category><![CDATA[Brand Look and Feel]]></category>
		<category><![CDATA[Brand Story]]></category>
		<category><![CDATA[Brand Strategy Development]]></category>
		<category><![CDATA[Brand and Product Naming]]></category>
		<category><![CDATA[Consult]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Create]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
		<category><![CDATA[Express]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Key Messaging]]></category>
		<category><![CDATA[Logo Creation and Development]]></category>
		<category><![CDATA[Stakeholder Interviews]]></category>
		<category><![CDATA[Web Design and Development]]></category>

		<guid isPermaLink="false">http://www.brandmatters.com.au/?p=899</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/antares/" title="Antares"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/anatres_logo_restrict_web.rittmnf4ejkgosg00kcs8s0o.a9sxxja1njksswcs400wcc4cg.th.gif" width="152" height="72" alt="Antares" style="float:left;padding:0 10px 10px 0;" ></a>Antares is the boutique fund manager wholly owned by nabInvest, the market leading direct investment arm of NAB Wealth Management. Antares Fixed Income has managed fixed interest securities for clients since 1990 and currently has over AU$12billion under management. The team comprises 7 investment professionals with an average experience of over 16 years in the [...]]]></description>
		<wfw:commentRss>http://www.brandmatters.com.au/antares/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Invacare Corporation</title>
		<link>http://www.brandmatters.com.au/invacare-corporation/</link>
		<comments>http://www.brandmatters.com.au/invacare-corporation/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:39:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Architecture]]></category>
		<category><![CDATA[Brand Guidelines]]></category>
		<category><![CDATA[Brand Look and Feel]]></category>
		<category><![CDATA[Brand Story]]></category>
		<category><![CDATA[Brand Strategy Development]]></category>
		<category><![CDATA[Consult]]></category>
		<category><![CDATA[Create]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
		<category><![CDATA[Desk Research and Discovery]]></category>
		<category><![CDATA[Key Messaging]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[Stakeholder Interviews]]></category>
		<category><![CDATA[Workshop Facilitation and Stakeholder Engagement]]></category>
		<category><![CDATA[Lifestyle]]></category>

		<guid isPermaLink="false">http://brandmatters.katrina.net.au/invacare-corporation/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/invacare-corporation/" title="Invacare Corporation"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/invacare_logo.agzpmoei994c0wg08o4k0kko4.a9sxxja1njksswcs400wcc4cg.th.gif" width="152" height="72" alt="Invacare Corporation" style="float:left;padding:0 10px 10px 0;" ></a>BrandMatters was engaged to provide channel strategy and brand strategy development including acquisitions of prior channel partners and re-brand process.
Invacare is a global leader in the $6-billion home medical product industry. The company conducts business in more than 80 countries around the world and has the largest distribution network in the industry. Invacare products in [...]]]></description>
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		</item>
		<item>
		<title>Sage Software Australia</title>
		<link>http://www.brandmatters.com.au/sage-software-australia/</link>
		<comments>http://www.brandmatters.com.au/sage-software-australia/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:38:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Architecture]]></category>
		<category><![CDATA[Brand Communication Strategy and Planning]]></category>
		<category><![CDATA[Brand Look and Feel]]></category>
		<category><![CDATA[Brand Story]]></category>
		<category><![CDATA[Brand Strategy Development]]></category>
		<category><![CDATA[Consult]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Create]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
		<category><![CDATA[Desk Research and Discovery]]></category>
		<category><![CDATA[Express]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Key Messaging]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Ongoing Brand Management]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[Stakeholder Interviews]]></category>
		<category><![CDATA[Web Design and Development]]></category>
		<category><![CDATA[Workshop Facilitation and Stakeholder Engagement]]></category>
		<category><![CDATA[IT/Telecommunications]]></category>

		<guid isPermaLink="false">http://brandmatters.katrina.net.au/sage-software-australia/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/sage-software-australia/" title="Sage Software Australia"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/sage_logo1.66p7sfkxx2scc8w4wk4c8wgok.a9sxxja1njksswcs400wcc4cg.th.gif" width="152" height="72" alt="Sage Software Australia" style="float:left;padding:0 10px 10px 0;" ></a>Sage is a leading global supplier of business management software, including ERP, CRM, Payroll, HR and Practice Management, to 6 million customers worldwide.  Globally, Sage generates AUS$3 billion in revenue, and has 14,000 employees.  Headquartered in Sydney, Sage has offices throughout Australia and New Zealand, and over 25 years&#8217; experience in both markets.
The [...]]]></description>
		<wfw:commentRss>http://www.brandmatters.com.au/sage-software-australia/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dynalite</title>
		<link>http://www.brandmatters.com.au/dynalite/</link>
		<comments>http://www.brandmatters.com.au/dynalite/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:34:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Guidelines]]></category>
		<category><![CDATA[Brand Look and Feel]]></category>
		<category><![CDATA[Brand Story]]></category>
		<category><![CDATA[Brand Strategy Development]]></category>
		<category><![CDATA[Brand and Product Naming]]></category>
		<category><![CDATA[Consult]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Create]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
		<category><![CDATA[Desk Research and Discovery]]></category>
		<category><![CDATA[Employee Value Proposition]]></category>
		<category><![CDATA[Express]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Key Messaging]]></category>
		<category><![CDATA[Logo Creation and Development]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Ongoing Brand Management]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[Stakeholder Interviews]]></category>
		<category><![CDATA[Web Design and Development]]></category>
		<category><![CDATA[Workshop Facilitation and Stakeholder Engagement]]></category>
		<category><![CDATA[Manufacturing/Distribution]]></category>

		<guid isPermaLink="false">http://brandmatters.katrina.net.au/dynalite/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/dynalite/" title="Dynalite"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/philips_dyn_logo.b9a6322wt28kk0o8wok4s4g0c.a9sxxja1njksswcs400wcc4cg.th.gif" width="152" height="72" alt="Dynalite" style="float:left;padding:0 10px 10px 0;" ></a>Philips Dynalite designs and manufactures technology solutions for lighting control and building automation applications.  As an industry segment leader, they have taken innovation in lighting control and energy management to over fifty countries around the world.
Task
Dynalite’s initial brief to BrandMatters was to create a distribution channel brand. This initial discovery and research led to [...]]]></description>
		<wfw:commentRss>http://www.brandmatters.com.au/dynalite/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Vero</title>
		<link>http://www.brandmatters.com.au/vero/</link>
		<comments>http://www.brandmatters.com.au/vero/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:31:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Architecture]]></category>
		<category><![CDATA[Brand Guidelines]]></category>
		<category><![CDATA[Brand Look and Feel]]></category>
		<category><![CDATA[Brand Story]]></category>
		<category><![CDATA[Brand and Product Naming]]></category>
		<category><![CDATA[Consult]]></category>
		<category><![CDATA[Create]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
		<category><![CDATA[Desk Research and Discovery]]></category>
		<category><![CDATA[Employee Value Proposition]]></category>
		<category><![CDATA[Key Messaging]]></category>
		<category><![CDATA[Logo Creation and Development]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[Stakeholder Interviews]]></category>
		<category><![CDATA[Workshop Facilitation and Stakeholder Engagement]]></category>
		<category><![CDATA[Financial Services/Banking/Insurance]]></category>

		<guid isPermaLink="false">http://brandmatters.katrina.net.au/vero/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/vero/" title="Vero"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/vero_logo.7im2ueg40ls8wwcgcs8o0c8kw.a9sxxja1njksswcs400wcc4cg.th.gif" width="152" height="72" alt="Vero" style="float:left;padding:0 10px 10px 0;" ></a>Vero is one of Australia’s largest and most successful intermediated general insurance companies. They have over 175 years’ experience in the Australian market, and offer insurance solutions including small business, construction, marine, aviation, motor fleet and personal insurance products.
]]></description>
		<wfw:commentRss>http://www.brandmatters.com.au/vero/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PMI Group</title>
		<link>http://www.brandmatters.com.au/pmi-group/</link>
		<comments>http://www.brandmatters.com.au/pmi-group/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:29:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Guidelines]]></category>
		<category><![CDATA[Brand Look and Feel]]></category>
		<category><![CDATA[Brand Story]]></category>
		<category><![CDATA[Brand Strategy Development]]></category>
		<category><![CDATA[Consult]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Create]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
		<category><![CDATA[Desk Research and Discovery]]></category>
		<category><![CDATA[Employee Value Proposition]]></category>
		<category><![CDATA[Key Messaging]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[Stakeholder Interviews]]></category>
		<category><![CDATA[Workshop Facilitation and Stakeholder Engagement]]></category>
		<category><![CDATA[Financial Services/Banking/Insurance]]></category>

		<guid isPermaLink="false">http://brandmatters.katrina.net.au/pmi-group/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/pmi-group/" title="PMI Group"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/pmi_logo.2k7mvlqyymg400wocwgw08gcg.a9sxxja1njksswcs400wcc4cg.th.gif" width="152" height="72" alt="PMI Group" style="float:left;padding:0 10px 10px 0;" ></a>PMI&#8217;s insurance products support the mortgage finance system by providing protection to lenders and investors in the event of borrower default. In August 2008, PMI Group sold its Australian mortgage insurance subsidiary to QBE Insurance, Australia’s largest international general insurance and reinsurance group.
Task
Create a brand strategy that aligns and empowers the corporate strategy, enabling the [...]]]></description>
		<wfw:commentRss>http://www.brandmatters.com.au/pmi-group/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>nabInvest</title>
		<link>http://www.brandmatters.com.au/nabinvest/</link>
		<comments>http://www.brandmatters.com.au/nabinvest/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:28:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Architecture]]></category>
		<category><![CDATA[Brand Guidelines]]></category>
		<category><![CDATA[Brand Look and Feel]]></category>
		<category><![CDATA[Brand Story]]></category>
		<category><![CDATA[Brand and Product Naming]]></category>
		<category><![CDATA[Consult]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Create]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
		<category><![CDATA[Desk Research and Discovery]]></category>
		<category><![CDATA[Employee Value Proposition]]></category>
		<category><![CDATA[Express]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Key Messaging]]></category>
		<category><![CDATA[Logo Creation and Development]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Ongoing Brand Management]]></category>
		<category><![CDATA[Stakeholder Interviews]]></category>
		<category><![CDATA[Web Design and Development]]></category>
		<category><![CDATA[Workshop Facilitation and Stakeholder Engagement]]></category>
		<category><![CDATA[Financial Services/Banking/Insurance]]></category>

		<guid isPermaLink="false">http://brandmatters.katrina.net.au/nabinvest/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/nabinvest/" title="nabInvest"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/nabinvest_logo.a4fk75cfzs0ggwkwc8sswg0s.a9sxxja1njksswcs400wcc4cg.th.gif" width="152" height="72" alt="nabInvest" style="float:left;padding:0 10px 10px 0;" ></a>The NAB Group established nabInvest in October 2007 with the goal of building a market-leading direct investment management business. nabInvest is an integral part of the MLC &#038; NAB Wealth Management Group; their direct investment management capabilities complement MLC’s market leading multi-manager wealth management business. Their Wealth Management Group has over 20 years experience of [...]]]></description>
		<wfw:commentRss>http://www.brandmatters.com.au/nabinvest/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Munich Re-Insurance</title>
		<link>http://www.brandmatters.com.au/munich-re-insurance/</link>
		<comments>http://www.brandmatters.com.au/munich-re-insurance/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:25:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Architecture]]></category>
		<category><![CDATA[Brand Look and Feel]]></category>
		<category><![CDATA[Brand Story]]></category>
		<category><![CDATA[Brand Strategy Development]]></category>
		<category><![CDATA[Brand and Product Naming]]></category>
		<category><![CDATA[Consult]]></category>
		<category><![CDATA[Create]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
		<category><![CDATA[Desk Research and Discovery]]></category>
		<category><![CDATA[Key Messaging]]></category>
		<category><![CDATA[Logo Creation and Development]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Workshop Facilitation and Stakeholder Engagement]]></category>
		<category><![CDATA[Financial Services/Banking/Insurance]]></category>

		<guid isPermaLink="false">http://brandmatters.katrina.net.au/munich-re-insurance/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/munich-re-insurance/" title="Munich Re-Insurance"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/munich_re_logo.29ou4yxf0u684o0s8g440oc8o.a9sxxja1njksswcs400wcc4cg.th.gif" width="180" height="72" alt="Munich Re-Insurance" style="float:left;padding:0 10px 10px 0;" ></a>Munich Re offers solutions for the entire spectrum of reinsurance. They reinsure risks worldwide, covering losses arising from natural catastrophes, major construction projects, third-party liability cases, personal injuries and countless other hazards. With premium income of around €21.8bn, Munich Re is one of the world&#8217;s leading reinsurers. 
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Calliden Group</title>
		<link>http://www.brandmatters.com.au/calliden-group/</link>
		<comments>http://www.brandmatters.com.au/calliden-group/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:09:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Guidelines]]></category>
		<category><![CDATA[Brand Look and Feel]]></category>
		<category><![CDATA[Brand Story]]></category>
		<category><![CDATA[Brand Strategy Development]]></category>
		<category><![CDATA[Brand and Product Naming]]></category>
		<category><![CDATA[Consult]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Create]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
		<category><![CDATA[Desk Research and Discovery]]></category>
		<category><![CDATA[Employee Value Proposition]]></category>
		<category><![CDATA[Key Messaging]]></category>
		<category><![CDATA[Logo Creation and Development]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[Stakeholder Interviews]]></category>
		<category><![CDATA[Workshop Facilitation and Stakeholder Engagement]]></category>
		<category><![CDATA[Financial Services/Banking/Insurance]]></category>

		<guid isPermaLink="false">http://brandmatters.katrina.net.au/calliden-group/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/calliden-group/" title="Calliden Group"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/calliden_group_logo.ecwl44cijcgs0s8coo4s00ow4.a9sxxja1njksswcs400wcc4cg.th.gif" width="152" height="72" alt="Calliden Group" style="float:left;padding:0 10px 10px 0;" ></a>The Calliden Group provides general insurance products for small and medium enterprises and personal customers. Since 2005 they have emerged as major players in creating niche general insurance products in 2005. They have grown since then through a number of acquisitions and new broker and agency alliances. 
]]></description>
		<wfw:commentRss>http://www.brandmatters.com.au/calliden-group/feed/</wfw:commentRss>
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