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	<title>BrandMatters &#187; Brand and Product Naming</title>
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		<item>
		<title>Antares</title>
		<link>http://www.brandmatters.com.au/antares/</link>
		<comments>http://www.brandmatters.com.au/antares/#comments</comments>
		<pubDate>Sun, 15 Nov 2009 22:36:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Communication Strategy and Planning]]></category>
		<category><![CDATA[Brand Guidelines]]></category>
		<category><![CDATA[Brand Look and Feel]]></category>
		<category><![CDATA[Brand Story]]></category>
		<category><![CDATA[Brand Strategy Development]]></category>
		<category><![CDATA[Brand and Product Naming]]></category>
		<category><![CDATA[Consult]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Create]]></category>
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		<guid isPermaLink="false">http://www.brandmatters.com.au/?p=899</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/antares/" title="Antares"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/anatres_logo_restrict_web.rittmnf4ejkgosg00kcs8s0o.a9sxxja1njksswcs400wcc4cg.th.gif" width="152" height="72" alt="Antares" style="float:left;padding:0 10px 10px 0;" ></a>Antares is the boutique fund manager wholly owned by nabInvest, the market leading direct investment arm of NAB Wealth Management. Antares Fixed Income has managed fixed interest securities for clients since 1990 and currently has over AU$12billion under management. The team comprises 7 investment professionals with an average experience of over 16 years in the [...]]]></description>
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		<item>
		<title>Sage MicrOpay</title>
		<link>http://www.brandmatters.com.au/sage-micropay/</link>
		<comments>http://www.brandmatters.com.au/sage-micropay/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:39:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Look and Feel]]></category>
		<category><![CDATA[Brand and Product Naming]]></category>
		<category><![CDATA[Consult]]></category>
		<category><![CDATA[Create]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
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		<category><![CDATA[Express]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Ongoing Brand Management]]></category>
		<category><![CDATA[Production]]></category>
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		<category><![CDATA[Web Design and Development]]></category>
		<category><![CDATA[Workshop Facilitation and Stakeholder Engagement]]></category>
		<category><![CDATA[IT/Telecommunications]]></category>

		<guid isPermaLink="false">http://brandmatters.katrina.net.au/sage-micropay/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/sage-micropay/" title="Sage MicrOpay"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/sage_micropay_logo.8sy3pb54atk488gkkskww4k0c.a9sxxja1njksswcs400wcc4cg.th.gif" width="152" height="72" alt="Sage MicrOpay" style="float:left;padding:0 10px 10px 0;" ></a>Sage MicrOpay is Australia&#8217;s leading supplier of payroll software and services and integrated people management solutions. Since 1985, Sage MicrOpay has been at the forefront of total payroll and human resources solutions for Australian organisations in all types of industries. Their customer base consists of around 5,000 enterprises of all shapes and sizes, in all [...]]]></description>
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		<item>
		<title>Electrolux</title>
		<link>http://www.brandmatters.com.au/electrolux/</link>
		<comments>http://www.brandmatters.com.au/electrolux/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:35:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Architecture]]></category>
		<category><![CDATA[Brand Look and Feel]]></category>
		<category><![CDATA[Brand and Product Naming]]></category>
		<category><![CDATA[Consult]]></category>
		<category><![CDATA[Create]]></category>
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		<category><![CDATA[Manufacturing/Distribution]]></category>

		<guid isPermaLink="false">http://brandmatters.katrina.net.au/electrolux/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/electrolux/" title="Electrolux"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/electrolux_logo.61ngwhg8lfs4gcgwgw8ok08ko.a9sxxja1njksswcs400wcc4cg.th.gif" width="152" height="72" alt="Electrolux" style="float:left;padding:0 10px 10px 0;" ></a>Electrolux is Australasia&#8217;s leading household appliances company and markets its products under the Electrolux, AEG-Electrolux, Westinghouse, Simpson, Chef and Dishlex brands. In 2008, Electrolux had sales of $17 billion and 55,000 employees.
]]></description>
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		<item>
		<title>Dynalite</title>
		<link>http://www.brandmatters.com.au/dynalite/</link>
		<comments>http://www.brandmatters.com.au/dynalite/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:34:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Guidelines]]></category>
		<category><![CDATA[Brand Look and Feel]]></category>
		<category><![CDATA[Brand Story]]></category>
		<category><![CDATA[Brand Strategy Development]]></category>
		<category><![CDATA[Brand and Product Naming]]></category>
		<category><![CDATA[Consult]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Create]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
		<category><![CDATA[Desk Research and Discovery]]></category>
		<category><![CDATA[Employee Value Proposition]]></category>
		<category><![CDATA[Express]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Key Messaging]]></category>
		<category><![CDATA[Logo Creation and Development]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Ongoing Brand Management]]></category>
		<category><![CDATA[Production]]></category>
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		<category><![CDATA[Manufacturing/Distribution]]></category>

		<guid isPermaLink="false">http://brandmatters.katrina.net.au/dynalite/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/dynalite/" title="Dynalite"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/philips_dyn_logo.b9a6322wt28kk0o8wok4s4g0c.a9sxxja1njksswcs400wcc4cg.th.gif" width="152" height="72" alt="Dynalite" style="float:left;padding:0 10px 10px 0;" ></a>Philips Dynalite designs and manufactures technology solutions for lighting control and building automation applications.  As an industry segment leader, they have taken innovation in lighting control and energy management to over fifty countries around the world.
Task
Dynalite’s initial brief to BrandMatters was to create a distribution channel brand. This initial discovery and research led to [...]]]></description>
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		<item>
		<title>Vero</title>
		<link>http://www.brandmatters.com.au/vero/</link>
		<comments>http://www.brandmatters.com.au/vero/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:31:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Architecture]]></category>
		<category><![CDATA[Brand Guidelines]]></category>
		<category><![CDATA[Brand Look and Feel]]></category>
		<category><![CDATA[Brand Story]]></category>
		<category><![CDATA[Brand and Product Naming]]></category>
		<category><![CDATA[Consult]]></category>
		<category><![CDATA[Create]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
		<category><![CDATA[Desk Research and Discovery]]></category>
		<category><![CDATA[Employee Value Proposition]]></category>
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		<category><![CDATA[Financial Services/Banking/Insurance]]></category>

		<guid isPermaLink="false">http://brandmatters.katrina.net.au/vero/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/vero/" title="Vero"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/vero_logo.7im2ueg40ls8wwcgcs8o0c8kw.a9sxxja1njksswcs400wcc4cg.th.gif" width="152" height="72" alt="Vero" style="float:left;padding:0 10px 10px 0;" ></a>Vero is one of Australia’s largest and most successful intermediated general insurance companies. They have over 175 years’ experience in the Australian market, and offer insurance solutions including small business, construction, marine, aviation, motor fleet and personal insurance products.
]]></description>
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		<item>
		<title>Promina</title>
		<link>http://www.brandmatters.com.au/promina/</link>
		<comments>http://www.brandmatters.com.au/promina/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:30:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Architecture]]></category>
		<category><![CDATA[Brand Guidelines]]></category>
		<category><![CDATA[Brand Look and Feel]]></category>
		<category><![CDATA[Brand Strategy Development]]></category>
		<category><![CDATA[Brand and Product Naming]]></category>
		<category><![CDATA[Consult]]></category>
		<category><![CDATA[Create]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
		<category><![CDATA[Desk Research and Discovery]]></category>
		<category><![CDATA[Employee Value Proposition]]></category>
		<category><![CDATA[Key Messaging]]></category>
		<category><![CDATA[Logo Creation and Development]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Production]]></category>
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		<category><![CDATA[Financial Services/Banking/Insurance]]></category>

		<guid isPermaLink="false">http://brandmatters.katrina.net.au/promina/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/promina/" title="Promina"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/promina_logo.4n2k9lxzfqm88s8gw0wc8gkks.a9sxxja1njksswcs400wcc4cg.th.gif" width="152" height="72" alt="Promina" style="float:left;padding:0 10px 10px 0;" ></a>Promina Group is an Australian insurance company. It employs over 7,200 people in 210 offices across Australia and New Zealand, and traces its operations back to 1833.
Task
BrandMatters was engaged to create the brand strategy aligned to the business strategy, to organise and make recommendations on completely revised brand architecture and to create and execute the [...]]]></description>
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		<item>
		<title>nabInvest</title>
		<link>http://www.brandmatters.com.au/nabinvest/</link>
		<comments>http://www.brandmatters.com.au/nabinvest/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:28:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Architecture]]></category>
		<category><![CDATA[Brand Guidelines]]></category>
		<category><![CDATA[Brand Look and Feel]]></category>
		<category><![CDATA[Brand Story]]></category>
		<category><![CDATA[Brand and Product Naming]]></category>
		<category><![CDATA[Consult]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Create]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
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		<category><![CDATA[Employee Value Proposition]]></category>
		<category><![CDATA[Express]]></category>
		<category><![CDATA[Graphic Design]]></category>
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		<guid isPermaLink="false">http://brandmatters.katrina.net.au/nabinvest/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/nabinvest/" title="nabInvest"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/nabinvest_logo.a4fk75cfzs0ggwkwc8sswg0s.a9sxxja1njksswcs400wcc4cg.th.gif" width="152" height="72" alt="nabInvest" style="float:left;padding:0 10px 10px 0;" ></a>The NAB Group established nabInvest in October 2007 with the goal of building a market-leading direct investment management business. nabInvest is an integral part of the MLC &#038; NAB Wealth Management Group; their direct investment management capabilities complement MLC’s market leading multi-manager wealth management business. Their Wealth Management Group has over 20 years experience of [...]]]></description>
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		<item>
		<title>Munich Re-Insurance</title>
		<link>http://www.brandmatters.com.au/munich-re-insurance/</link>
		<comments>http://www.brandmatters.com.au/munich-re-insurance/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:25:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Architecture]]></category>
		<category><![CDATA[Brand Look and Feel]]></category>
		<category><![CDATA[Brand Story]]></category>
		<category><![CDATA[Brand Strategy Development]]></category>
		<category><![CDATA[Brand and Product Naming]]></category>
		<category><![CDATA[Consult]]></category>
		<category><![CDATA[Create]]></category>
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		<guid isPermaLink="false">http://brandmatters.katrina.net.au/munich-re-insurance/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/munich-re-insurance/" title="Munich Re-Insurance"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/munich_re_logo.29ou4yxf0u684o0s8g440oc8o.a9sxxja1njksswcs400wcc4cg.th.gif" width="180" height="72" alt="Munich Re-Insurance" style="float:left;padding:0 10px 10px 0;" ></a>Munich Re offers solutions for the entire spectrum of reinsurance. They reinsure risks worldwide, covering losses arising from natural catastrophes, major construction projects, third-party liability cases, personal injuries and countless other hazards. With premium income of around €21.8bn, Munich Re is one of the world&#8217;s leading reinsurers. 
]]></description>
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		<item>
		<title>Catalyst Investment Managers</title>
		<link>http://www.brandmatters.com.au/catalyst-investment-managers/</link>
		<comments>http://www.brandmatters.com.au/catalyst-investment-managers/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:11:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Guidelines]]></category>
		<category><![CDATA[Brand Look and Feel]]></category>
		<category><![CDATA[Brand and Product Naming]]></category>
		<category><![CDATA[Consult]]></category>
		<category><![CDATA[Create]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
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		<guid isPermaLink="false">http://brandmatters.katrina.net.au/catalyst-investment-managers/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/catalyst-investment-managers/" title="Catalyst Investment Managers"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/aperio_group_logo.8ayrdd43xokkcoo40skwkcgs4.a9sxxja1njksswcs400wcc4cg.th.gif" width="152" height="72" alt="Catalyst Investment Managers" style="float:left;padding:0 10px 10px 0;" ></a>Catalyst is a leading independent firm in the Australasian private equity market, with a reputation built on its longevity in the market, superior track record and extensive local network. Catalyst has in excess of $1 billion in funds under management.
Aperio Group is Australasia’s leading manufacturer of flexible packaging products with manufacturing operations across Australia, New [...]]]></description>
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		<item>
		<title>Calliden Group</title>
		<link>http://www.brandmatters.com.au/calliden-group/</link>
		<comments>http://www.brandmatters.com.au/calliden-group/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:09:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Guidelines]]></category>
		<category><![CDATA[Brand Look and Feel]]></category>
		<category><![CDATA[Brand Story]]></category>
		<category><![CDATA[Brand Strategy Development]]></category>
		<category><![CDATA[Brand and Product Naming]]></category>
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		<guid isPermaLink="false">http://brandmatters.katrina.net.au/calliden-group/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/calliden-group/" title="Calliden Group"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/calliden_group_logo.ecwl44cijcgs0s8coo4s00ow4.a9sxxja1njksswcs400wcc4cg.th.gif" width="152" height="72" alt="Calliden Group" style="float:left;padding:0 10px 10px 0;" ></a>The Calliden Group provides general insurance products for small and medium enterprises and personal customers. Since 2005 they have emerged as major players in creating niche general insurance products in 2005. They have grown since then through a number of acquisitions and new broker and agency alliances. 
]]></description>
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