http://www.brandmatters.com.au Dedicated to brand news, trends and developments Sat, 19 Nov 2011 06:19:43 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.brandmatters.com.au/fairview/ http://www.brandmatters.com.au/fairview/#comments Mon, 30 Nov 2009 02:49:13 +0000 admin http://www.brandmatters.com.au/?p=1040 BrandMatters created a logo and basic corporate stationery package to effectively communicate the Fairview Equity Partners business aspiration. The logo was to emphasise the view element of Fairview; their perception of performance and viewpoint to assess potential business investment choices. The client expressed a preference for an “art deco” feel and a serif font, as [...]]]> http://www.brandmatters.com.au/fairview/feed/ 0 http://www.brandmatters.com.au/antares/ http://www.brandmatters.com.au/antares/#comments Sun, 15 Nov 2009 22:36:50 +0000 admin http://www.brandmatters.com.au/?p=899 Antares is the boutique fund manager wholly owned by nabInvest, the market leading direct investment arm of NAB Wealth Management. Antares Fixed Income has managed fixed interest securities for clients since 1990 and currently has over AU$12billion under management. The team comprises 7 investment professionals with an average experience of over 16 years in the [...]]]> http://www.brandmatters.com.au/antares/feed/ 0 http://www.brandmatters.com.au/invacare-corporation/ http://www.brandmatters.com.au/invacare-corporation/#comments Fri, 14 Aug 2009 02:39:54 +0000 admin http://brandmatters.katrina.net.au/invacare-corporation/ BrandMatters was engaged to provide channel strategy and brand strategy development including acquisitions of prior channel partners and re-brand process. Invacare is a global leader in the $6-billion home medical product industry. The company conducts business in more than 80 countries around the world and has the largest distribution network in the industry. Invacare products in [...]]]> http://www.brandmatters.com.au/invacare-corporation/feed/ 0 http://www.brandmatters.com.au/telstra-e-business-services/ http://www.brandmatters.com.au/telstra-e-business-services/#comments Fri, 14 Aug 2009 02:39:17 +0000 admin http://brandmatters.katrina.net.au/telstra-e-business-services/ Telstra eBusiness Services is the insurance industry’s leading provider of integrated e-business solutions. Their e-business products provide a vertical platform of innovative, powerful and award winning solutions to our insurer, intermediary and broking system partners. Task Telstra eBusiness had grown through a process of mergers and acquisitions that had resulted in confusion internally about how to [...]]]> http://www.brandmatters.com.au/telstra-e-business-services/feed/ 0 http://www.brandmatters.com.au/mccolls-transport-group/ http://www.brandmatters.com.au/mccolls-transport-group/#comments Fri, 14 Aug 2009 02:36:11 +0000 admin http://brandmatters.katrina.net.au/mccolls-transport-group/ McColl’s Transport commenced business in 1952 with a single vehicle operating between the Western District and Geelong. The company has since grown to now operate a fleet of more than 300 vehicles employing 450 Australia-wide. In 2005 McColl’s Transport was purchased by ABN Amro Capital. ]]> http://www.brandmatters.com.au/mccolls-transport-group/feed/ 0 http://www.brandmatters.com.au/dynalite/ http://www.brandmatters.com.au/dynalite/#comments Fri, 14 Aug 2009 02:34:46 +0000 admin http://brandmatters.katrina.net.au/dynalite/ Philips Dynalite designs and manufactures technology solutions for lighting control and building automation applications. As an industry segment leader, they have taken innovation in lighting control and energy management to over fifty countries around the world. Task Dynalite’s initial brief to BrandMatters was to create a distribution channel brand. This initial discovery and research led to [...]]]> http://www.brandmatters.com.au/dynalite/feed/ 0 http://www.brandmatters.com.au/vero/ http://www.brandmatters.com.au/vero/#comments Fri, 14 Aug 2009 02:31:49 +0000 admin http://brandmatters.katrina.net.au/vero/ Vero is one of Australia’s largest and most successful intermediated general insurance companies. They have over 175 years’ experience in the Australian market, and offer insurance solutions including small business, construction, marine, aviation, motor fleet and personal insurance products. ]]> http://www.brandmatters.com.au/vero/feed/ 0 http://www.brandmatters.com.au/qic/ http://www.brandmatters.com.au/qic/#comments Fri, 14 Aug 2009 02:30:37 +0000 admin http://brandmatters.katrina.net.au/qic/ QIC is a leading institutional investment manager with $65 billion in funds under management. They offer a broad range of solutions across equities, fixed interest, international property, infrastructure, absolute return strategies and capital and exposure management. QIC commenced investment operations in 1989 and was formally established in 1991. Since then, QIC has grown to be [...]]]> http://www.brandmatters.com.au/qic/feed/ 0 http://www.brandmatters.com.au/promina/ http://www.brandmatters.com.au/promina/#comments Fri, 14 Aug 2009 02:30:07 +0000 admin http://brandmatters.katrina.net.au/promina/ Promina Group is an Australian insurance company. It employs over 7,200 people in 210 offices across Australia and New Zealand, and traces its operations back to 1833. Task BrandMatters was engaged to create the brand strategy aligned to the business strategy, to organise and make recommendations on completely revised brand architecture and to create and execute the [...]]]> http://www.brandmatters.com.au/promina/feed/ 0 http://www.brandmatters.com.au/pmi-group/ http://www.brandmatters.com.au/pmi-group/#comments Fri, 14 Aug 2009 02:29:10 +0000 admin http://brandmatters.katrina.net.au/pmi-group/ PMI’s insurance products support the mortgage finance system by providing protection to lenders and investors in the event of borrower default. In August 2008, PMI Group sold its Australian mortgage insurance subsidiary to QBE Insurance, Australia’s largest international general insurance and reinsurance group. Task Create a brand strategy that aligns and empowers the corporate strategy, enabling the [...]]]> http://www.brandmatters.com.au/pmi-group/feed/ 0