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	<title>BrandMatters &#187; Consult</title>
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	<link>http://www.brandmatters.com.au</link>
	<description>Dedicated to brand news, trends and developments</description>
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		<item>
		<title>Aurora Projects</title>
		<link>http://www.brandmatters.com.au/aurora-projects/</link>
		<comments>http://www.brandmatters.com.au/aurora-projects/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 00:07:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Look and Feel]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
		<category><![CDATA[Desk Research and Discovery]]></category>
		<category><![CDATA[Key Messaging]]></category>
		<category><![CDATA[Logo Creation and Development]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Stakeholder Interviews]]></category>
		<category><![CDATA[Workshop Facilitation and Stakeholder Engagement]]></category>

		<guid isPermaLink="false">http://www.brandmatters.com.au/?p=1417</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/aurora-projects/" title="Aurora Projects"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/aurora1.67j6ebkanp4wkg0gkk0sg8sk0.a9sxxja1njksswcs400wcc4cg.th.gif" width="127" height="60" alt="Aurora Projects" style="float:left;padding:0 10px 10px 0;" ></a>Aurora Projects specialises in planning for the delivery of health and aged care services and for the infrastructure needed to deliver these services effectively. They have been serving the health and aged care sector since 1989.
From policy development to regional and local planning plus business case preparation, facility briefing and planning, design, construction and commissioning [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>BT Investment Management</title>
		<link>http://www.brandmatters.com.au/bt-investment-management/</link>
		<comments>http://www.brandmatters.com.au/bt-investment-management/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 00:04:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Architecture]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
		<category><![CDATA[Desk Research and Discovery]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Stakeholder Interviews]]></category>
		<category><![CDATA[Workshop Facilitation and Stakeholder Engagement]]></category>

		<guid isPermaLink="false">http://www.brandmatters.com.au/?p=1414</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/bt-investment-management/" title="BT Investment Management"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/bt.9kk4e6nbuvk84kkowsssow40s.a9sxxja1njksswcs400wcc4cg.th.gif" width="127" height="60" alt="BT Investment Management" style="float:left;padding:0 10px 10px 0;" ></a>BT Investment Management is part of BT Financial Group and is listed on the Australian Stock Exchange (ASX code: BTT) managing over A$34.3 billion (30 June 2010) for investors. BTIM is majority owned by the Westpac Group.
BT Investment Management combines the benefits of their strong institutional foundation and performance-focused culture with a ‘multi-boutique’ specialist investment [...]]]></description>
		<wfw:commentRss>http://www.brandmatters.com.au/bt-investment-management/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Aberdeen</title>
		<link>http://www.brandmatters.com.au/aberdeen/</link>
		<comments>http://www.brandmatters.com.au/aberdeen/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 00:00:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Architecture]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
		<category><![CDATA[Desk Research and Discovery]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Stakeholder Interviews]]></category>
		<category><![CDATA[Workshop Facilitation and Stakeholder Engagement]]></category>

		<guid isPermaLink="false">http://www.brandmatters.com.au/?p=1412</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/aberdeen/" title="Aberdeen"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/aberdeen1.7hlpykyba7goggg444gs0coow.a9sxxja1njksswcs400wcc4cg.th.gif" width="127" height="60" alt="Aberdeen" style="float:left;padding:0 10px 10px 0;" ></a>They are the Australian subsidiary of Aberdeen Asset Management PLC, a global business managing assets for third parties. Aberdeen is a truly global business with a presence in financial assets, chiefly equities, fixed income, property and multi-asset portfolios.
]]></description>
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		<title>Charles Sturt University</title>
		<link>http://www.brandmatters.com.au/charles-sturt-university/</link>
		<comments>http://www.brandmatters.com.au/charles-sturt-university/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 23:58:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Architecture]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
		<category><![CDATA[Desk Research and Discovery]]></category>
		<category><![CDATA[Employee Value Proposition]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Stakeholder Interviews]]></category>
		<category><![CDATA[Workshop Facilitation and Stakeholder Engagement]]></category>

		<guid isPermaLink="false">http://www.brandmatters.com.au/?p=1410</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/charles-sturt-university/" title="Charles Sturt University"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/csu1.930ytqk6ubk08oowsgo8sgg88.a9sxxja1njksswcs400wcc4cg.th.gif" width="127" height="60" alt="Charles Sturt University" style="float:left;padding:0 10px 10px 0;" ></a>Charles Sturt University (CSU) is a progressive and award-winning university and has a well-earned international reputation for excellence through its innovative approach to higher education.  It offers a wide variety of courses as diverse as Viticulture, Sport Psychology and Criminal Intelligence. It operates from 9 campuses including Albury, Bathurst, Canberra, Dubbo, Goulburn, Ontario (Canada), [...]]]></description>
		<wfw:commentRss>http://www.brandmatters.com.au/charles-sturt-university/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Antares</title>
		<link>http://www.brandmatters.com.au/antares/</link>
		<comments>http://www.brandmatters.com.au/antares/#comments</comments>
		<pubDate>Sun, 15 Nov 2009 22:36:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Communication Strategy and Planning]]></category>
		<category><![CDATA[Brand Guidelines]]></category>
		<category><![CDATA[Brand Look and Feel]]></category>
		<category><![CDATA[Brand Story]]></category>
		<category><![CDATA[Brand Strategy Development]]></category>
		<category><![CDATA[Brand and Product Naming]]></category>
		<category><![CDATA[Consult]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Create]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
		<category><![CDATA[Express]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Key Messaging]]></category>
		<category><![CDATA[Logo Creation and Development]]></category>
		<category><![CDATA[Stakeholder Interviews]]></category>
		<category><![CDATA[Web Design and Development]]></category>

		<guid isPermaLink="false">http://www.brandmatters.com.au/?p=899</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/antares/" title="Antares"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/anatres_logo_restrict_web.rittmnf4ejkgosg00kcs8s0o.a9sxxja1njksswcs400wcc4cg.th.gif" width="152" height="72" alt="Antares" style="float:left;padding:0 10px 10px 0;" ></a>Antares is the boutique fund manager wholly owned by nabInvest, the market leading direct investment arm of NAB Wealth Management. Antares Fixed Income has managed fixed interest securities for clients since 1990 and currently has over AU$12billion under management. The team comprises 7 investment professionals with an average experience of over 16 years in the [...]]]></description>
		<wfw:commentRss>http://www.brandmatters.com.au/antares/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Glucose Club</title>
		<link>http://www.brandmatters.com.au/the-glucose-club/</link>
		<comments>http://www.brandmatters.com.au/the-glucose-club/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:40:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Consult]]></category>
		<category><![CDATA[Express]]></category>
		<category><![CDATA[Lifestyle]]></category>

		<guid isPermaLink="false">http://brandmatters.katrina.net.au/the-glucose-club/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/the-glucose-club/" title="The Glucose Club"><img src="http://www.brandmatters.com.au/wp-content/plugins/yet-another-photoblog/YapbThumbnailer.php?post_id=112&amp;w=180" width="152" height="72" alt="The Glucose Club" style="float:left;padding:0 10px 10px 0;" ></a>The Glucose Club develops tailor made programs to improve people&#8217;s health and fitness level. The Glucose Club focuses on getting participants to control their glucose and insulin levels for better health and metabolic disease management.
]]></description>
		<wfw:commentRss>http://www.brandmatters.com.au/the-glucose-club/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Medibank Private</title>
		<link>http://www.brandmatters.com.au/medibank-private/</link>
		<comments>http://www.brandmatters.com.au/medibank-private/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:40:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Consult]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
		<category><![CDATA[Desk Research and Discovery]]></category>
		<category><![CDATA[Employee Value Proposition]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Stakeholder Interviews]]></category>
		<category><![CDATA[Workshop Facilitation and Stakeholder Engagement]]></category>

		<guid isPermaLink="false">http://brandmatters.katrina.net.au/medibank-private/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/medibank-private/" title="Medibank Private"><img src="http://www.brandmatters.com.au/wp-content/plugins/yet-another-photoblog/YapbThumbnailer.php?post_id=111&amp;w=180" width="152" height="72" alt="Medibank Private" style="float:left;padding:0 10px 10px 0;" ></a>BrandMatters provided internal alignment and re-positioning of the entire brand portfolio when the federal Government at the time was considering the sale of the business.
Medibank Private is Australia&#8217;s largest health insurance provider with 3.6 million members under two brands (Medibank and AHM). Medibank Private operates over 100 stores and agents and 50 clinics Australia wide, [...]]]></description>
		<wfw:commentRss>http://www.brandmatters.com.au/medibank-private/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Manchester Unity</title>
		<link>http://www.brandmatters.com.au/manchester-unity/</link>
		<comments>http://www.brandmatters.com.au/manchester-unity/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:40:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Consult]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
		<category><![CDATA[Desk Research and Discovery]]></category>
		<category><![CDATA[Key Messaging]]></category>
		<category><![CDATA[Stakeholder Interviews]]></category>
		<category><![CDATA[Workshop Facilitation and Stakeholder Engagement]]></category>
		<category><![CDATA[Lifestyle]]></category>

		<guid isPermaLink="false">http://brandmatters.katrina.net.au/manchester-unity/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/manchester-unity/" title="Manchester Unity"><img src="http://www.brandmatters.com.au/wp-content/plugins/yet-another-photoblog/YapbThumbnailer.php?post_id=110&amp;w=180" width="152" height="72" alt="Manchester Unity" style="float:left;padding:0 10px 10px 0;" ></a>Manchester Unity Australia provides private health cover, investment products, retirement living, and aged care services in Australia. It primarily offers health insurance, aged care accommodation, investment products, funeral bonds, sick and funeral products, and life assurance services. The company was founded in 1840 and is headquartered in St Leonards, Australia.
]]></description>
		<wfw:commentRss>http://www.brandmatters.com.au/manchester-unity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Invacare Corporation</title>
		<link>http://www.brandmatters.com.au/invacare-corporation/</link>
		<comments>http://www.brandmatters.com.au/invacare-corporation/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:39:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Architecture]]></category>
		<category><![CDATA[Brand Guidelines]]></category>
		<category><![CDATA[Brand Look and Feel]]></category>
		<category><![CDATA[Brand Story]]></category>
		<category><![CDATA[Brand Strategy Development]]></category>
		<category><![CDATA[Consult]]></category>
		<category><![CDATA[Create]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
		<category><![CDATA[Desk Research and Discovery]]></category>
		<category><![CDATA[Key Messaging]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[Stakeholder Interviews]]></category>
		<category><![CDATA[Workshop Facilitation and Stakeholder Engagement]]></category>
		<category><![CDATA[Lifestyle]]></category>

		<guid isPermaLink="false">http://brandmatters.katrina.net.au/invacare-corporation/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/invacare-corporation/" title="Invacare Corporation"><img src="http://www.brandmatters.com.au/wp-content/plugins/yet-another-photoblog/YapbThumbnailer.php?post_id=109&amp;w=180" width="152" height="72" alt="Invacare Corporation" style="float:left;padding:0 10px 10px 0;" ></a>BrandMatters was engaged to provide channel strategy and brand strategy development including acquisitions of prior channel partners and re-brand process.
Invacare is a global leader in the $6-billion home medical product industry. The company conducts business in more than 80 countries around the world and has the largest distribution network in the industry. Invacare products in [...]]]></description>
		<wfw:commentRss>http://www.brandmatters.com.au/invacare-corporation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Candle Australia</title>
		<link>http://www.brandmatters.com.au/candle-australia/</link>
		<comments>http://www.brandmatters.com.au/candle-australia/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:39:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Consult]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
		<category><![CDATA[Desk Research and Discovery]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Stakeholder Interviews]]></category>
		<category><![CDATA[Workshop Facilitation and Stakeholder Engagement]]></category>
		<category><![CDATA[Lifestyle]]></category>

		<guid isPermaLink="false">http://brandmatters.katrina.net.au/candle-australia/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/candle-australia/" title="Candle Australia"><img src="http://www.brandmatters.com.au/wp-content/plugins/yet-another-photoblog/YapbThumbnailer.php?post_id=108&amp;w=180" width="152" height="72" alt="Candle Australia" style="float:left;padding:0 10px 10px 0;" ></a>The Clarius Group (formerly Candle Australia) is a leading specialist provider of contracting and recruitment services to corporate and government organisations across the Asia Pacific region. Recognised for the past two years as the recruitment firm of the year, Clarius Group has consistently produced record results through acquisitions and organic growth.
]]></description>
		<wfw:commentRss>http://www.brandmatters.com.au/candle-australia/feed/</wfw:commentRss>
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