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	<title>BrandMatters &#187; Employee Value Proposition</title>
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		<item>
		<title>Charles Sturt University</title>
		<link>http://www.brandmatters.com.au/charles-sturt-university/</link>
		<comments>http://www.brandmatters.com.au/charles-sturt-university/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 23:58:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Architecture]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
		<category><![CDATA[Desk Research and Discovery]]></category>
		<category><![CDATA[Employee Value Proposition]]></category>
		<category><![CDATA[Market Research]]></category>
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		<guid isPermaLink="false">http://www.brandmatters.com.au/?p=1410</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/charles-sturt-university/" title="Charles Sturt University"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/csu_logo.d9x2dhfwxfs44ogscww0s04gk.a9sxxja1njksswcs400wcc4cg.th.gif" width="127" height="60" alt="Charles Sturt University" style="float:left;padding:0 10px 10px 0;" ></a>Charles Sturt University (CSU) is a progressive and award-winning university and has a well-earned international reputation for excellence through its innovative approach to higher education.  It offers a wide variety of courses as diverse as Viticulture, Sport Psychology and Criminal Intelligence. It operates from 9 campuses including Albury, Bathurst, Canberra, Dubbo, Goulburn, Ontario (Canada), [...]]]></description>
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		<title>Medibank Private</title>
		<link>http://www.brandmatters.com.au/medibank-private/</link>
		<comments>http://www.brandmatters.com.au/medibank-private/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:40:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Consult]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
		<category><![CDATA[Desk Research and Discovery]]></category>
		<category><![CDATA[Employee Value Proposition]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Stakeholder Interviews]]></category>
		<category><![CDATA[Workshop Facilitation and Stakeholder Engagement]]></category>

		<guid isPermaLink="false">http://brandmatters.katrina.net.au/medibank-private/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/medibank-private/" title="Medibank Private"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/medibankprivate_logo.9ezgh2tnaa048cwg8ws4w8owg.a9sxxja1njksswcs400wcc4cg.th.gif" width="152" height="72" alt="Medibank Private" style="float:left;padding:0 10px 10px 0;" ></a>BrandMatters provided internal alignment and re-positioning of the entire brand portfolio when the federal Government at the time was considering the sale of the business.
Medibank Private is Australia&#8217;s largest health insurance provider with 3.6 million members under two brands (Medibank and AHM). Medibank Private operates over 100 stores and agents and 50 clinics Australia wide, [...]]]></description>
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		<item>
		<title>McColl&#8217;s Transport Group</title>
		<link>http://www.brandmatters.com.au/mccolls-transport-group/</link>
		<comments>http://www.brandmatters.com.au/mccolls-transport-group/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:36:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Guidelines]]></category>
		<category><![CDATA[Brand Look and Feel]]></category>
		<category><![CDATA[Consult]]></category>
		<category><![CDATA[Create]]></category>
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		<guid isPermaLink="false">http://brandmatters.katrina.net.au/mccolls-transport-group/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/mccolls-transport-group/" title="McColl&#8217;s Transport Group"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/mccollstransport_logo.5q86jgzx5rocsoowwc0048wkw.a9sxxja1njksswcs400wcc4cg.th.gif" width="152" height="72" alt="McColl&#8217;s Transport Group" style="float:left;padding:0 10px 10px 0;" ></a>McColl&#8217;s Transport commenced business in 1952 with a single vehicle operating between the Western District and Geelong. The company has since grown to now operate a fleet of more than 300 vehicles employing 450 Australia-wide. In 2005 McColl&#8217;s Transport was purchased by ABN Amro Capital. 
]]></description>
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		<item>
		<title>Dynalite</title>
		<link>http://www.brandmatters.com.au/dynalite/</link>
		<comments>http://www.brandmatters.com.au/dynalite/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:34:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Guidelines]]></category>
		<category><![CDATA[Brand Look and Feel]]></category>
		<category><![CDATA[Brand Story]]></category>
		<category><![CDATA[Brand Strategy Development]]></category>
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		<category><![CDATA[Consult]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Create]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
		<category><![CDATA[Desk Research and Discovery]]></category>
		<category><![CDATA[Employee Value Proposition]]></category>
		<category><![CDATA[Express]]></category>
		<category><![CDATA[Graphic Design]]></category>
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		<guid isPermaLink="false">http://brandmatters.katrina.net.au/dynalite/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/dynalite/" title="Dynalite"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/philips_dyn_logo.b9a6322wt28kk0o8wok4s4g0c.a9sxxja1njksswcs400wcc4cg.th.gif" width="152" height="72" alt="Dynalite" style="float:left;padding:0 10px 10px 0;" ></a>Philips Dynalite designs and manufactures technology solutions for lighting control and building automation applications.  As an industry segment leader, they have taken innovation in lighting control and energy management to over fifty countries around the world.
Task
Dynalite’s initial brief to BrandMatters was to create a distribution channel brand. This initial discovery and research led to [...]]]></description>
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		<title>Vero</title>
		<link>http://www.brandmatters.com.au/vero/</link>
		<comments>http://www.brandmatters.com.au/vero/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:31:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Architecture]]></category>
		<category><![CDATA[Brand Guidelines]]></category>
		<category><![CDATA[Brand Look and Feel]]></category>
		<category><![CDATA[Brand Story]]></category>
		<category><![CDATA[Brand and Product Naming]]></category>
		<category><![CDATA[Consult]]></category>
		<category><![CDATA[Create]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
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		<category><![CDATA[Logo Creation and Development]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Production]]></category>
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		<guid isPermaLink="false">http://brandmatters.katrina.net.au/vero/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/vero/" title="Vero"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/vero_logo.7im2ueg40ls8wwcgcs8o0c8kw.a9sxxja1njksswcs400wcc4cg.th.gif" width="152" height="72" alt="Vero" style="float:left;padding:0 10px 10px 0;" ></a>Vero is one of Australia’s largest and most successful intermediated general insurance companies. They have over 175 years’ experience in the Australian market, and offer insurance solutions including small business, construction, marine, aviation, motor fleet and personal insurance products.
]]></description>
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		<title>QIC</title>
		<link>http://www.brandmatters.com.au/qic/</link>
		<comments>http://www.brandmatters.com.au/qic/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:30:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Guidelines]]></category>
		<category><![CDATA[Brand Look and Feel]]></category>
		<category><![CDATA[Brand Strategy Development]]></category>
		<category><![CDATA[Consult]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Create]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
		<category><![CDATA[Desk Research and Discovery]]></category>
		<category><![CDATA[Employee Value Proposition]]></category>
		<category><![CDATA[Express]]></category>
		<category><![CDATA[Graphic Design]]></category>
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		<category><![CDATA[Production]]></category>
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		<guid isPermaLink="false">http://brandmatters.katrina.net.au/qic/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/qic/" title="QIC"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/qic_logo.duk5dc47i3kk4owwowsw4cgso.a9sxxja1njksswcs400wcc4cg.th.gif" width="152" height="72" alt="QIC" style="float:left;padding:0 10px 10px 0;" ></a>QIC is a leading institutional investment manager with $65 billion in funds under management. They offer a broad range of solutions across equities, fixed interest, international property, infrastructure, absolute return strategies and capital and exposure management. QIC commenced investment operations in 1989 and was formally established in 1991. Since then, QIC has grown to be [...]]]></description>
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		<item>
		<title>Promina</title>
		<link>http://www.brandmatters.com.au/promina/</link>
		<comments>http://www.brandmatters.com.au/promina/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:30:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Architecture]]></category>
		<category><![CDATA[Brand Guidelines]]></category>
		<category><![CDATA[Brand Look and Feel]]></category>
		<category><![CDATA[Brand Strategy Development]]></category>
		<category><![CDATA[Brand and Product Naming]]></category>
		<category><![CDATA[Consult]]></category>
		<category><![CDATA[Create]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
		<category><![CDATA[Desk Research and Discovery]]></category>
		<category><![CDATA[Employee Value Proposition]]></category>
		<category><![CDATA[Key Messaging]]></category>
		<category><![CDATA[Logo Creation and Development]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[Stakeholder Interviews]]></category>
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		<guid isPermaLink="false">http://brandmatters.katrina.net.au/promina/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/promina/" title="Promina"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/promina_logo.4n2k9lxzfqm88s8gw0wc8gkks.a9sxxja1njksswcs400wcc4cg.th.gif" width="152" height="72" alt="Promina" style="float:left;padding:0 10px 10px 0;" ></a>Promina Group is an Australian insurance company. It employs over 7,200 people in 210 offices across Australia and New Zealand, and traces its operations back to 1833.
Task
BrandMatters was engaged to create the brand strategy aligned to the business strategy, to organise and make recommendations on completely revised brand architecture and to create and execute the [...]]]></description>
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		<item>
		<title>PMI Group</title>
		<link>http://www.brandmatters.com.au/pmi-group/</link>
		<comments>http://www.brandmatters.com.au/pmi-group/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:29:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Guidelines]]></category>
		<category><![CDATA[Brand Look and Feel]]></category>
		<category><![CDATA[Brand Story]]></category>
		<category><![CDATA[Brand Strategy Development]]></category>
		<category><![CDATA[Consult]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Create]]></category>
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		<guid isPermaLink="false">http://brandmatters.katrina.net.au/pmi-group/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/pmi-group/" title="PMI Group"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/pmi_logo.2k7mvlqyymg400wocwgw08gcg.a9sxxja1njksswcs400wcc4cg.th.gif" width="152" height="72" alt="PMI Group" style="float:left;padding:0 10px 10px 0;" ></a>PMI&#8217;s insurance products support the mortgage finance system by providing protection to lenders and investors in the event of borrower default. In August 2008, PMI Group sold its Australian mortgage insurance subsidiary to QBE Insurance, Australia’s largest international general insurance and reinsurance group.
Task
Create a brand strategy that aligns and empowers the corporate strategy, enabling the [...]]]></description>
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		<item>
		<title>nabInvest</title>
		<link>http://www.brandmatters.com.au/nabinvest/</link>
		<comments>http://www.brandmatters.com.au/nabinvest/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:28:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Architecture]]></category>
		<category><![CDATA[Brand Guidelines]]></category>
		<category><![CDATA[Brand Look and Feel]]></category>
		<category><![CDATA[Brand Story]]></category>
		<category><![CDATA[Brand and Product Naming]]></category>
		<category><![CDATA[Consult]]></category>
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		<category><![CDATA[Create]]></category>
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		<category><![CDATA[Express]]></category>
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		<guid isPermaLink="false">http://brandmatters.katrina.net.au/nabinvest/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/nabinvest/" title="nabInvest"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/nabinvest_logo.a4fk75cfzs0ggwkwc8sswg0s.a9sxxja1njksswcs400wcc4cg.th.gif" width="152" height="72" alt="nabInvest" style="float:left;padding:0 10px 10px 0;" ></a>The NAB Group established nabInvest in October 2007 with the goal of building a market-leading direct investment management business. nabInvest is an integral part of the MLC &#038; NAB Wealth Management Group; their direct investment management capabilities complement MLC’s market leading multi-manager wealth management business. Their Wealth Management Group has over 20 years experience of [...]]]></description>
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		<item>
		<title>Genworth Financial</title>
		<link>http://www.brandmatters.com.au/genworth-financial/</link>
		<comments>http://www.brandmatters.com.au/genworth-financial/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:23:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Guidelines]]></category>
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		<category><![CDATA[Brand Strategy Development]]></category>
		<category><![CDATA[Consult]]></category>
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		<guid isPermaLink="false">http://brandmatters.katrina.net.au/genworth-financial/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/genworth-financial/" title="Genworth Financial"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/genworth_financial_logo.a9y4s08bgpsgk8c4sgcsc0gks.a9sxxja1njksswcs400wcc4cg.th.gif" width="152" height="72" alt="Genworth Financial" style="float:left;padding:0 10px 10px 0;" ></a>Genworth Financial is a leading provider of Lenders Mortgage Insurance (LMI) and credit enhancement product solutions in Australia and New Zealand. Collaborating with over 200 lenders, Genworth has built a reputation as experts in understanding the evolving mortgage market. Their financial strength is underpinned by the AU$300 billion of residential mortgages they have insured since [...]]]></description>
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