Employees are typically the most valuable assets of an organisation. As the real representation of a brand in the marketplace, employees must be living examples of the brand values and promise. An effective employee value proposition expresses the values and culture of the organisation and helps to retain and attract new and better talent. Aligning the brand from an employer perspective helps new recruits to understand, communicate and identify with the brand from day one. Customer Value Proposition The customer value proposition clearly answers some basic questions that link an organisation with its customer base.
- Who is the most likely customer base?
- What is the product?
- How and why it is relevant to the customer base?
It is powerful because it focuses sales and marketing efforts on the area of the market with the greatest possibility of success. It also provides marketers and sales people with the material that will best communicate why a product is relevant to those customers.
