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	<title>BrandMatters &#187; Brand Architecture</title>
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	<link>http://www.brandmatters.com.au</link>
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		<item>
		<title>BT Investment Management</title>
		<link>http://www.brandmatters.com.au/bt-investment-management/</link>
		<comments>http://www.brandmatters.com.au/bt-investment-management/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 00:04:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Architecture]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
		<category><![CDATA[Desk Research and Discovery]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Stakeholder Interviews]]></category>
		<category><![CDATA[Workshop Facilitation and Stakeholder Engagement]]></category>

		<guid isPermaLink="false">http://www.brandmatters.com.au/?p=1414</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/bt-investment-management/" title="BT Investment Management"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/bt.9kk4e6nbuvk84kkowsssow40s.a9sxxja1njksswcs400wcc4cg.th.gif" width="127" height="60" alt="BT Investment Management" style="float:left;padding:0 10px 10px 0;" ></a>BT Investment Management is part of BT Financial Group and is listed on the Australian Stock Exchange (ASX code: BTT) managing over A$34.3 billion (30 June 2010) for investors. BTIM is majority owned by the Westpac Group.
BT Investment Management combines the benefits of their strong institutional foundation and performance-focused culture with a ‘multi-boutique’ specialist investment [...]]]></description>
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		<title>Aberdeen</title>
		<link>http://www.brandmatters.com.au/aberdeen/</link>
		<comments>http://www.brandmatters.com.au/aberdeen/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 00:00:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Architecture]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
		<category><![CDATA[Desk Research and Discovery]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Stakeholder Interviews]]></category>
		<category><![CDATA[Workshop Facilitation and Stakeholder Engagement]]></category>

		<guid isPermaLink="false">http://www.brandmatters.com.au/?p=1412</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/aberdeen/" title="Aberdeen"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/aberdeen1.7hlpykyba7goggg444gs0coow.a9sxxja1njksswcs400wcc4cg.th.gif" width="127" height="60" alt="Aberdeen" style="float:left;padding:0 10px 10px 0;" ></a>They are the Australian subsidiary of Aberdeen Asset Management PLC, a global business managing assets for third parties. Aberdeen is a truly global business with a presence in financial assets, chiefly equities, fixed income, property and multi-asset portfolios.
]]></description>
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		<item>
		<title>Charles Sturt University</title>
		<link>http://www.brandmatters.com.au/charles-sturt-university/</link>
		<comments>http://www.brandmatters.com.au/charles-sturt-university/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 23:58:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Architecture]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
		<category><![CDATA[Desk Research and Discovery]]></category>
		<category><![CDATA[Employee Value Proposition]]></category>
		<category><![CDATA[Market Research]]></category>
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		<category><![CDATA[Workshop Facilitation and Stakeholder Engagement]]></category>

		<guid isPermaLink="false">http://www.brandmatters.com.au/?p=1410</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/charles-sturt-university/" title="Charles Sturt University"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/csu_logo.d9x2dhfwxfs44ogscww0s04gk.a9sxxja1njksswcs400wcc4cg.th.gif" width="127" height="60" alt="Charles Sturt University" style="float:left;padding:0 10px 10px 0;" ></a>Charles Sturt University (CSU) is a progressive and award-winning university and has a well-earned international reputation for excellence through its innovative approach to higher education.  It offers a wide variety of courses as diverse as Viticulture, Sport Psychology and Criminal Intelligence. It operates from 9 campuses including Albury, Bathurst, Canberra, Dubbo, Goulburn, Ontario (Canada), [...]]]></description>
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		<title>Invacare Corporation</title>
		<link>http://www.brandmatters.com.au/invacare-corporation/</link>
		<comments>http://www.brandmatters.com.au/invacare-corporation/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:39:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Architecture]]></category>
		<category><![CDATA[Brand Guidelines]]></category>
		<category><![CDATA[Brand Look and Feel]]></category>
		<category><![CDATA[Brand Story]]></category>
		<category><![CDATA[Brand Strategy Development]]></category>
		<category><![CDATA[Consult]]></category>
		<category><![CDATA[Create]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
		<category><![CDATA[Desk Research and Discovery]]></category>
		<category><![CDATA[Key Messaging]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[Stakeholder Interviews]]></category>
		<category><![CDATA[Workshop Facilitation and Stakeholder Engagement]]></category>
		<category><![CDATA[Lifestyle]]></category>

		<guid isPermaLink="false">http://brandmatters.katrina.net.au/invacare-corporation/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/invacare-corporation/" title="Invacare Corporation"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/invacare_logo.agzpmoei994c0wg08o4k0kko4.a9sxxja1njksswcs400wcc4cg.th.gif" width="152" height="72" alt="Invacare Corporation" style="float:left;padding:0 10px 10px 0;" ></a>BrandMatters was engaged to provide channel strategy and brand strategy development including acquisitions of prior channel partners and re-brand process.
Invacare is a global leader in the $6-billion home medical product industry. The company conducts business in more than 80 countries around the world and has the largest distribution network in the industry. Invacare products in [...]]]></description>
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		<item>
		<title>Telstra e-Business Services</title>
		<link>http://www.brandmatters.com.au/telstra-e-business-services/</link>
		<comments>http://www.brandmatters.com.au/telstra-e-business-services/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:39:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Articles of Interest]]></category>
		<category><![CDATA[Brand Architecture]]></category>
		<category><![CDATA[Brand Guidelines]]></category>
		<category><![CDATA[Brand Look and Feel]]></category>
		<category><![CDATA[Brand Strategy Development]]></category>
		<category><![CDATA[Consult]]></category>
		<category><![CDATA[Create]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
		<category><![CDATA[Desk Research and Discovery]]></category>
		<category><![CDATA[Key Messaging]]></category>
		<category><![CDATA[Logo Creation and Development]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[Stakeholder Interviews]]></category>
		<category><![CDATA[Workshop Facilitation and Stakeholder Engagement]]></category>
		<category><![CDATA[IT/Telecommunications]]></category>

		<guid isPermaLink="false">http://brandmatters.katrina.net.au/telstra-e-business-services/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/telstra-e-business-services/" title="Telstra e-Business Services"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/telstra.539k5jt6joo4c80go8kgg8w08.a9sxxja1njksswcs400wcc4cg.th.gif" width="110" height="52" alt="Telstra e-Business Services" style="float:left;padding:0 10px 10px 0;" ></a>Telstra eBusiness Services  is the insurance industry&#8217;s leading provider of integrated e-business solutions. Their e-business products provide a vertical platform of innovative, powerful and award winning solutions to our insurer, intermediary and broking system partners.
Task
Telstra eBusiness had grown through a process of mergers and acquisitions that had resulted in confusion internally about how to [...]]]></description>
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		</item>
		<item>
		<title>Sage Software Australia</title>
		<link>http://www.brandmatters.com.au/sage-software-australia/</link>
		<comments>http://www.brandmatters.com.au/sage-software-australia/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:38:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Architecture]]></category>
		<category><![CDATA[Brand Communication Strategy and Planning]]></category>
		<category><![CDATA[Brand Look and Feel]]></category>
		<category><![CDATA[Brand Story]]></category>
		<category><![CDATA[Brand Strategy Development]]></category>
		<category><![CDATA[Consult]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Create]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
		<category><![CDATA[Desk Research and Discovery]]></category>
		<category><![CDATA[Express]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Key Messaging]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Ongoing Brand Management]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[Stakeholder Interviews]]></category>
		<category><![CDATA[Web Design and Development]]></category>
		<category><![CDATA[Workshop Facilitation and Stakeholder Engagement]]></category>
		<category><![CDATA[IT/Telecommunications]]></category>

		<guid isPermaLink="false">http://brandmatters.katrina.net.au/sage-software-australia/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/sage-software-australia/" title="Sage Software Australia"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/sage_logo1.66p7sfkxx2scc8w4wk4c8wgok.a9sxxja1njksswcs400wcc4cg.th.gif" width="152" height="72" alt="Sage Software Australia" style="float:left;padding:0 10px 10px 0;" ></a>Sage is a leading global supplier of business management software, including ERP, CRM, Payroll, HR and Practice Management, to 6 million customers worldwide.  Globally, Sage generates AUS$3 billion in revenue, and has 14,000 employees.  Headquartered in Sydney, Sage has offices throughout Australia and New Zealand, and over 25 years&#8217; experience in both markets.
The [...]]]></description>
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		</item>
		<item>
		<title>Tasman Belting</title>
		<link>http://www.brandmatters.com.au/tasman-belting/</link>
		<comments>http://www.brandmatters.com.au/tasman-belting/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:36:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Architecture]]></category>
		<category><![CDATA[Brand Strategy Development]]></category>
		<category><![CDATA[Consult]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
		<category><![CDATA[Desk Research and Discovery]]></category>
		<category><![CDATA[Key Messaging]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[Stakeholder Interviews]]></category>
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		<category><![CDATA[Manufacturing/Distribution]]></category>

		<guid isPermaLink="false">http://brandmatters.katrina.net.au/tasman-belting/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/tasman-belting/" title="Tasman Belting"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/tasman_logo.2mk7dicvo5ussc0w8os0og4wc.a9sxxja1njksswcs400wcc4cg.th.gif" width="152" height="72" alt="Tasman Belting" style="float:left;padding:0 10px 10px 0;" ></a>Tasman Belting have been supplying their high quality conveyor and power transmission belting for the past 50 years. They&#8217;re a privately owned Australian Company and are the longest serving Distributor of Habasit, Switzerland.  
]]></description>
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		<item>
		<title>Electrolux</title>
		<link>http://www.brandmatters.com.au/electrolux/</link>
		<comments>http://www.brandmatters.com.au/electrolux/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:35:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Architecture]]></category>
		<category><![CDATA[Brand Look and Feel]]></category>
		<category><![CDATA[Brand and Product Naming]]></category>
		<category><![CDATA[Consult]]></category>
		<category><![CDATA[Create]]></category>
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		<guid isPermaLink="false">http://brandmatters.katrina.net.au/electrolux/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/electrolux/" title="Electrolux"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/electrolux_logo.61ngwhg8lfs4gcgwgw8ok08ko.a9sxxja1njksswcs400wcc4cg.th.gif" width="152" height="72" alt="Electrolux" style="float:left;padding:0 10px 10px 0;" ></a>Electrolux is Australasia&#8217;s leading household appliances company and markets its products under the Electrolux, AEG-Electrolux, Westinghouse, Simpson, Chef and Dishlex brands. In 2008, Electrolux had sales of $17 billion and 55,000 employees.
]]></description>
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		</item>
		<item>
		<title>Coates/ National Hire</title>
		<link>http://www.brandmatters.com.au/coates-national-hire/</link>
		<comments>http://www.brandmatters.com.au/coates-national-hire/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:34:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Architecture]]></category>
		<category><![CDATA[Brand Look and Feel]]></category>
		<category><![CDATA[Brand Strategy Development]]></category>
		<category><![CDATA[Consult]]></category>
		<category><![CDATA[Create]]></category>
		<category><![CDATA[Defining and Distilling Brand Positioning]]></category>
		<category><![CDATA[Desk Research and Discovery]]></category>
		<category><![CDATA[Key Messaging]]></category>
		<category><![CDATA[Workshop Facilitation and Stakeholder Engagement]]></category>
		<category><![CDATA[Manufacturing/Distribution]]></category>

		<guid isPermaLink="false">http://brandmatters.katrina.net.au/coates-national-hire/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/coates-national-hire/" title="Coates/ National Hire"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/coates_logo.127wds2l2do0o44848ow0s4ks.a9sxxja1njksswcs400wcc4cg.th.gif" width="152" height="72" alt="Coates/ National Hire" style="float:left;padding:0 10px 10px 0;" ></a>BrandMatters provided specialist advice as it related to the implementation of a private equity firm buyout which teamed with National Hire to acquire Coates. It involved brand architecture recommendations and then implementation as it related to equipment, stationery, uniform and store foot print rationalisation, etc.
Coates is Australia&#8217;s largest equipment hire company with over 120 years [...]]]></description>
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		</item>
		<item>
		<title>BlueScope Steel</title>
		<link>http://www.brandmatters.com.au/bluescope-steel/</link>
		<comments>http://www.brandmatters.com.au/bluescope-steel/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:32:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Architecture]]></category>
		<category><![CDATA[Consult]]></category>
		<category><![CDATA[Express]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Ongoing Brand Management]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[Manufacturing/Distribution]]></category>

		<guid isPermaLink="false">http://brandmatters.katrina.net.au/bluescope-steel/</guid>
		<description><![CDATA[<a href="http://www.brandmatters.com.au/bluescope-steel/" title="BlueScope Steel"><img src="http://www.brandmatters.com.au/wp-content/uploads/yapb_cache/bluescopesteel_logo.3rspm3zql7c4w00gwso0ck4kc.a9sxxja1njksswcs400wcc4cg.th.gif" width="152" height="72" alt="BlueScope Steel" style="float:left;padding:0 10px 10px 0;" ></a>BlueScope Steel is a leading supplier of premium metallic coated and painted steel building products, and one of the world’s largest manufacturers of pre-engineered steel buildings. They employ 21,000 people in 17 countries, with over 100 manufacturing facilities worldwide. BlueScope Steel combines some of the most well-known and respected steel businesses in Australia, New Zealand [...]]]></description>
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