Coles ‘Racist’ Brand
Tuesday, October 27th, 2009Supermarket giant Coles will change the name of an in-house brand of biscuits amid claims it is racist. The name change comes on the back of allegations racism, with the word Creole used to describe a person of mixed European and African ancestry.
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BrandMatters is a Sydney based strategy and research driven brand and marketing consultancy. What Matters? is where we explore news, ideas, trends and resources relating to all things brand. Got something interesting to tell us? Drop us a line at blog@brandmatters.com.au
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