Coates/ National Hire
BrandMatters provided specialist advice as it related to the implementation of a private equity firm buyout which teamed with National Hire to acquire Coates. It involved brand architecture recommendations and then implementation as it related to equipment, stationery, uniform and store foot print rationalisation, etc.
Coates is Australia’s largest equipment hire company with over 120 years experience in industry, supplying to a wide variety of markets including Engineering and Building Construction and Maintenance, Mining and Resources, Manufacturing, Government and Events. With over 200 branches and satellite locations, their own maintenance and transport capability, Coates Hire is well positioned to satisfy the equipment hire needs of an ever increasing customer base.
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