ASX New Brand Architecture
Wednesday, August 4th, 2010
The Australian Securities Exchange Ltd (ASX) has reconfigured the brand architecture between its holding company and subsidiaries.
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Branded House or a House of Brands
Tuesday, August 3rd, 2010
Brand architecture is the way we organise, manage and go to market with brands. Think of it as ...
Sustainability As Brand
Tuesday, July 27th, 2010
It wasn’t long ago that the term “sustainability” was used to describe the growth potential of any particular ...
Managing Brand on the Social Web
Tuesday, July 20th, 2010
Brand management today often involves some sort of use social media. But managing a business’ brand online involves ...
Where to for the BP Brand?
Tuesday, July 13th, 2010
Brand Damage
When it comes to the brand school of Hard Knocks, there’s only a few who’ve been hit ...
Branding Explained – as appeared in Desktop Magazine
Monday, July 5th, 2010
A few months ago BrandMatters was approached by Desktop magazine to do a feature on branding. Desktop is ...
Separation and Connectedness
Tuesday, June 29th, 2010
Many companies maintain a portfolio of brands, with sub-brand sitting underneath or alongside a parent brand. Consider:
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Airline iPhone Apps
Monday, February 15th, 2010
Airlines have been biding their time, but they're now entering the iPhone app space.
What's interesting for us, ...
Impact on the Alexander McQueen Brand
Monday, February 15th, 2010
Alexander McQueen’s death has thrown the future of the boutique fashion brand of the same name into serious ...
Advertising Meets 3D
Tuesday, February 2nd, 2010
Thanks to Avatar, 2010 is getting set to be the year of 3D. Today the world's first live-TV ...
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what matters
BrandMatters is a Sydney based strategy and research driven brand and marketing consultancy. What Matters? is where we explore news, ideas, trends and resources relating to all things brand. Got something interesting to tell us? Drop us a line at blog@brandmatters.com.au
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