BrandMatters

 

The Harley Davidson Brand Challenge – Appealing Beyond Baby Boomers

Friday, October 29th, 2010
The Harley Davidson brand has an obvious and incredible strength. How many other brands can boast global die-hard ...
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Services Marketing: Planning and Execution

Monday, October 18th, 2010
Defining Service A service is an activity, experience, process, or performance. It is frequently intangible, and can be variable ...
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Outside In and Inside Out Strategy

Thursday, October 14th, 2010
Where does your business sit on the continuum? Are you utilising an Inside Out or an Outside In ...
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Branding Tribes

Wednesday, October 6th, 2010
Advertising is no longer about repeating the same core messages to as many people as possible. Consumers today are ...
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A Shifting BlackBerry Brand

Tuesday, September 28th, 2010
With the possibility the corporate world moving away from exclusive usage of the BlackBerry, and the huge growth ...
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Fake Products and the Counterfeit Self

Tuesday, September 21st, 2010
Does it really hurt to buy counterfeit? Does a fake Louis Vuitton handbag or a fake Rolex ...
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Positioning – Don’t Cut and Run

Tuesday, August 31st, 2010
It is important to establish a higher aspirational goal for a brand. However one of the risks in ...
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Gen Y and Gen Z Financial Branding

Tuesday, August 24th, 2010
While they tend to be a very switched on lot, Gen-Y have plenty of financial woes. They tend ...
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Industries to Fly

Tuesday, August 17th, 2010
As new financial year rolls out, industry research specialists IBISWorld have released their report on the top five ...
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Brand Permission

Tuesday, August 10th, 2010
Brand positioning needs to be authentic, and constitute an authentic reflection of the business. However it also needs ...
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