Brand As A Way To Evaluate Stocks
Thursday, February 17th, 2011
Does the power – or lack thereof – of a business’ brand come into play when evaluating stock ...
Celebrity CEOs
Tuesday, February 8th, 2011
Apple has had to announce another leave of absence for Steve Jobs due to health reasons. Steve Jobs ...
When a Brand Name Becomes a Verb
Friday, February 4th, 2011
When Microsoft’s chief executive, Steve Ballmer announced why he liked the name Bing for their new search engine, ...
Big Brands Face Backlash Over Online Retail Campaign
Friday, January 28th, 2011
eBay: the brand that almost single headedly popularised online retail has declared Australia to be amongst its fastest ...
Starbucks Unveil New Logo
Friday, January 21st, 2011
Starbucks have unveiled a significant evolution in their logo mark. The new logo will begin a global roll ...
Linking Brand Strength with Business Strength
Friday, January 14th, 2011
How do we evaluate brand strength? While CEOs deal in a currency of hard and fast measurables (profitability ...
New Gap Logo Fails
Wednesday, January 5th, 2011
You may not know this, but Gap recently changed their logo. Yes Gap - the iconic clothing brand ...
The Big Business Issues For 2011
Friday, December 24th, 2010
Let’s look at the core issues for 2011 as defined and summarized by Craig James at Commsec. Recovery ...
Getting The Business Name Right
Wednesday, December 1st, 2010
One of the first things any new business requires is a name. Many start ups approach us at ...
Employee Branding
Wednesday, November 10th, 2010
Brands need advocates, and a company’s best brand champions are its employees. These are the people at the ...
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what matters
BrandMatters is a Sydney based strategy and research driven brand and marketing consultancy. What Matters? is where we explore news, ideas, trends and resources relating to all things brand. Got something interesting to tell us? Drop us a line at blog@brandmatters.com.au
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Recent posts
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The Apple Brand Beyond Steve Jobs
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The Brand That Tells A Story
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The New Landscape
- 21 Jul 11
Will Murdoch Survive Brand Trashing?
- 28 Jun 11
Paul Nelson presents an AMI Webinar
- 6 May 11
Eftpos: From Tool to Brand
- 13 Apr 11
Channel Ten Brand Woes
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