BrandMatters

 

Brand As A Way To Evaluate Stocks

Thursday, February 17th, 2011
Does the power – or lack thereof – of a business’ brand come into play when evaluating stock ...

Celebrity CEOs

Tuesday, February 8th, 2011
Apple has had to announce another leave of absence for Steve Jobs due to health reasons. Steve Jobs ...

When a Brand Name Becomes a Verb

Friday, February 4th, 2011
When Microsoft’s chief executive, Steve Ballmer announced why he liked the name Bing for their new search engine, ...

Big Brands Face Backlash Over Online Retail Campaign

Friday, January 28th, 2011
eBay: the brand that almost single headedly popularised online retail has declared Australia to be amongst its fastest ...

Starbucks Unveil New Logo

Friday, January 21st, 2011
Starbucks have unveiled a significant evolution in their logo mark. The new logo will begin a global roll ...

Linking Brand Strength with Business Strength

Friday, January 14th, 2011
How do we evaluate brand strength? While CEOs deal in a currency of hard and fast measurables (profitability ...

New Gap Logo Fails

Wednesday, January 5th, 2011
You may not know this, but Gap recently changed their logo. Yes Gap - the iconic clothing brand ...

The Big Business Issues For 2011

Friday, December 24th, 2010
Let’s look at the core issues for 2011 as defined and summarized by Craig James at Commsec. Recovery ...

Getting The Business Name Right

Wednesday, December 1st, 2010
One of the first things any new business requires is a name. Many start ups approach us at ...

Employee Branding

Wednesday, November 10th, 2010
Brands need advocates, and a company’s best brand champions are its employees. These are the people at the ...