Recession Check List
Tuesday, January 5th, 2010
What’s Next? At some stage – better sooner than later - companies need to move their attention away ...
Volvo … From Sweden To The US To China
Thursday, December 24th, 2009
US AUTO giant Ford says it has agreed on the main terms for selling its Swedish brand Volvo ...
The Ugg Rebrand Pays Off … Massively
Monday, December 21st, 2009
The classic Aussie Ugg boot shows no sign of letting up on its massive success in the US ...
Pepsi or Pecsi !?
Friday, December 18th, 2009
This one is a little bizarre.
Pepsi have rebranded themselves as "Pecsi" for the Argentinian market. Pepsi is one ...
CSR Becomes Sucrogen
Thursday, December 17th, 2009
As part of an effort to create distinct brand identities between its sugar/ renewable energy and building operations, ...
Someone’s Taken My URL!
Tuesday, December 15th, 2009
What do you do when a URL containing your business name is being used by someone else? Does ...
Tag Heuer Pulls Tiger Woods Endorsement
Thursday, December 10th, 2009
Last week the Tiger Woods brand seemed as though it would be able to whether the rough waves ...
Internode Rebranding
Tuesday, December 8th, 2009
For years Internode were happy with their geek image. Having nurtured (intentionally or not) a branding as the ...
Impact On The Tiger Woods Brand
Thursday, December 3rd, 2009
Tiger Woods is a brilliant golfer. He’s also a mammoth global sports brand with the kind of iconic ...
AIG Rebrands As Chartis
Tuesday, December 1st, 2009
AIG (American International Group) has just rebranded its Australasian arm as Chartis. Last year AIG almost folded due ...
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BrandMatters is a Sydney based strategy and research driven brand and marketing consultancy. What Matters? is where we explore news, ideas, trends and resources relating to all things brand. Got something interesting to tell us? Drop us a line at blog@brandmatters.com.au
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