The Year In Review: Branding in 2009
Friday, January 15th, 2010
When it comes to brand in 2009, what made the headlines, changed the way we think about brand, ...
Weight Watchers
Friday, January 8th, 2010
I wonder how Weight Watchers will go with their rebrand for a more contemporary younger voice ...?...
Is The Domino’s Rebrand Too Honest?
Thursday, January 7th, 2010
Here's something you don't see very often: a brand outright admitting its product is (or at least was) ...
Save Your Logo
Wednesday, January 6th, 2010
Lacoste has committed itself to help preserve the animal used as their logo mark. That animal is the ...
Recession Check List
Tuesday, January 5th, 2010
What’s Next? At some stage – better sooner than later - companies need to move their attention away ...
Volvo … From Sweden To The US To China
Thursday, December 24th, 2009
US AUTO giant Ford says it has agreed on the main terms for selling its Swedish brand Volvo ...
The Ugg Rebrand Pays Off … Massively
Monday, December 21st, 2009
The classic Aussie Ugg boot shows no sign of letting up on its massive success in the US ...
Pepsi or Pecsi !?
Friday, December 18th, 2009
This one is a little bizarre.
Pepsi have rebranded themselves as "Pecsi" for the Argentinian market. Pepsi is one ...
CSR Becomes Sucrogen
Thursday, December 17th, 2009
As part of an effort to create distinct brand identities between its sugar/ renewable energy and building operations, ...
Someone’s Taken My URL!
Tuesday, December 15th, 2009
What do you do when a URL containing your business name is being used by someone else? Does ...
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BrandMatters is a Sydney based strategy and research driven brand and marketing consultancy. What Matters? is where we explore news, ideas, trends and resources relating to all things brand. Got something interesting to tell us? Drop us a line at blog@brandmatters.com.au
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Recent posts
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