what matters? • BrandMatters

Friday, May 6th, 2011

Have you seen those new TV ads for Eftpos? They have just launched advertisements in print, television and ...

Wednesday, April 27th, 2011

Today's consumers are empowered with technology like never before, and the pace of technological change and ...

Wednesday, April 13th, 2011

In the era before Foxtel and video on demand (ala YouTube and NetFlix) television networks often tried to ...

Friday, April 1st, 2011

Nokia has redesigned their typeface as part of an attempt to rebrand the company. So it's goodbye to ...

Friday, March 25th, 2011

The media is awash with the major retail chains discounting milk prices to never-before-seen levels. Other sectors are ...

Monday, March 21st, 2011

The marketing war taking place amongst the major banks has now taken another turn with Westapc’s announcement last ...

Sunday, March 13th, 2011

In previous articles we've taken a good look at employee and internal branding. In The Employee Value ...

Friday, March 4th, 2011

Trademarks, especially when used as the primary logo, are usually one of the most distinctive visual cues for ...

Thursday, March 3rd, 2011

Firstly to our existing clients, we appreciate your ongoing support: Philips Dynalite We've completed the transition from ...

Friday, February 25th, 2011

Here is a video put together by the son of a motorcycle owner. It’s got to be one ...

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