http://www.brandmatters.com.au Dedicated to brand news, trends and developments Thu, 29 Jul 2010 03:42:39 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.brandmatters.com.au/sustainability-as-brand/ http://www.brandmatters.com.au/sustainability-as-brand/#comments Tue, 27 Jul 2010 03:47:47 +0000 admin http://www.brandmatters.com.au/?p=1390 It wasn’t long ago that the term “sustainability” was used to describe the growth potential of any particular brand. Today sustainability has been significantly broadened to take in the green and ethical dimensions of a business. Sustainability now covers the full triple bottom line: planet, people, and profits. Integrating sustainability into a business and brand [...]]]> http://www.brandmatters.com.au/sustainability-as-brand/feed/ 0 http://www.brandmatters.com.au/managing-brand-on-the-social-web/ http://www.brandmatters.com.au/managing-brand-on-the-social-web/#comments Mon, 19 Jul 2010 23:52:39 +0000 admin http://www.brandmatters.com.au/?p=1372 Brand management today often involves some sort of use social media. But managing a business’ brand online involves much more than just setting up accounts on Facebook and Twitter. It also means engaging meaningfully with brand advocates and detractors, finding the right audience niche, and not getting lost in the multiplicity of voices. Here are [...]]]> http://www.brandmatters.com.au/managing-brand-on-the-social-web/feed/ 0 http://www.brandmatters.com.au/where-to-for-bp/ http://www.brandmatters.com.au/where-to-for-bp/#comments Tue, 13 Jul 2010 04:07:03 +0000 admin http://www.brandmatters.com.au/?p=1354 When it comes to the brand school of Hard Knocks, there’s only a few who’ve been hit the way BP has over the last two months. Since the explosion of the Deepwater Horizon rig off the coast of Louisiana, which killed eleven workers and caused the worst oil spill in US History, BP PLC has [...]]]> http://www.brandmatters.com.au/where-to-for-bp/feed/ 0 http://www.brandmatters.com.au/brandmatters-profile-in-desktop/ http://www.brandmatters.com.au/brandmatters-profile-in-desktop/#comments Sun, 04 Jul 2010 23:38:15 +0000 admin http://www.brandmatters.com.au/?p=1327 A few months ago BrandMatters was approached by Desktop magazine to do a feature on branding. Desktop is a leading industry publication catering to the creative services industry. They cover news, trends, and inspiration for design, photography, digital media, packaging, advertising and more. As a business we sbscribe to Desktop Magazine ourselves, so we’re quite [...]]]> http://www.brandmatters.com.au/brandmatters-profile-in-desktop/feed/ 0 http://www.brandmatters.com.au/separation-and-connectedness/ http://www.brandmatters.com.au/separation-and-connectedness/#comments Mon, 28 Jun 2010 23:04:59 +0000 admin http://www.brandmatters.com.au/?p=1310 Many companies maintain a portfolio of brands, with sub-brand sitting underneath or alongside a parent brand. Consider: Apple and iPad, iPod, iTunes Channel Nine and Nine News, Wide World of Sports, A Current Affair Tooheys and Tooheys New, Tooheys Old, Tooheys New White Stag Each of these brands are connected strongly to the mother brand, whilst retaining a [...]]]> http://www.brandmatters.com.au/separation-and-connectedness/feed/ 0 http://www.brandmatters.com.au/airline-iphone-apps/ http://www.brandmatters.com.au/airline-iphone-apps/#comments Sun, 14 Feb 2010 23:14:52 +0000 admin http://www.brandmatters.com.au/?p=1298 Airlines have been biding their time, but they’re now entering the iPhone app space. What’s interesting for us, is the way they’re taking key attributes of their identity – logos, colours, and styles – and placed it into the rather confined space of the iPhone. Again, a technological tool needs to align 100% with [...]]]> http://www.brandmatters.com.au/airline-iphone-apps/feed/ 0 http://www.brandmatters.com.au/alexander-mcqueens-death/ http://www.brandmatters.com.au/alexander-mcqueens-death/#comments Sun, 14 Feb 2010 22:46:36 +0000 admin http://www.brandmatters.com.au/?p=1294 Alexander McQueen’s death has thrown the future of the boutique fashion brand of the same name into serious confusion. Many boutique fashion brands are driven by leading personalities, who by force of their creative vision – and business acumen – manage to create highly defined brands around themselves. Just think Versace, Channel, Jean-Paul Gaultier, Calvin [...]]]> http://www.brandmatters.com.au/alexander-mcqueens-death/feed/ 0 http://www.brandmatters.com.au/advertising-meets-3d/ http://www.brandmatters.com.au/advertising-meets-3d/#comments Tue, 02 Feb 2010 04:43:52 +0000 admin http://www.brandmatters.com.au/?p=1264 Thanks to Avatar, 2010 is getting set to be the year of 3D. Today the world’s first live-TV sporting event in 3D was broadcast – Arsenal vs Manchester United. Many brands are showing interest in creating 3D ads, wanting to jump in with this phenomenon. Big brands could help 3D to flourish in other ways at a [...]]]> http://www.brandmatters.com.au/advertising-meets-3d/feed/ 0 http://www.brandmatters.com.au/ipad_power/ http://www.brandmatters.com.au/ipad_power/#comments Sun, 31 Jan 2010 22:11:10 +0000 admin http://www.brandmatters.com.au/?p=1250 While people are either awed by Apple’s iPad, or sniggering at the name’s association with feminine hygiene products, brand experts are looking at the product in their terms. According to Ira Kalb, associate director of the Center for Global Innovation at the University of Southern California’s business school, iPad is close to perfect. Other names [...]]]> http://www.brandmatters.com.au/ipad_power/feed/ 0 http://www.brandmatters.com.au/bill-gates-2/ http://www.brandmatters.com.au/bill-gates-2/#comments Thu, 21 Jan 2010 22:45:45 +0000 admin http://www.brandmatters.com.au/?p=1241 For decades Bill Gates has been synonymous with Microsoft. Even when he focused his energies on the Bill and Melinda Gates Foundation, his identity was thoroughly wrapped with Microsoft. It’s a connection he can’t escape: Microsoft fuels his world, and it’s where he spends most of his time. But he wants to be known for [...]]]> http://www.brandmatters.com.au/bill-gates-2/feed/ 0