BrandMatters

 

Airline iPhone Apps

Monday, February 15th, 2010
Airlines have been biding their time, but they're now entering the iPhone app space. What's interesting for us, ...
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Impact on the Alexander McQueen Brand

Monday, February 15th, 2010
Alexander McQueen’s death has thrown the future of the boutique fashion brand of the same name into serious ...
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Advertising Meets 3D

Tuesday, February 2nd, 2010
Thanks to Avatar, 2010 is getting set to be the year of 3D. Today the world's first live-TV ...
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iPad Power

Monday, February 1st, 2010
While people are either awed by Apple's iPad, or sniggering at the name's association with about feminine hygiene ...
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Bill Gates 2.0

Friday, January 22nd, 2010
For decades Bill Gates has been synonymous with Microsoft. Even when he focused his energies on the Bill ...
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The Year In Review: Branding in 2009

Friday, January 15th, 2010
When it comes to brand in 2009, what made the headlines, changed the way we think about brand, ...
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Weight Watchers

Friday, January 8th, 2010
I wonder how Weight Watchers will go with their rebrand for a more contemporary younger voice ...?...
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Is The Domino’s Rebrand Too Honest?

Thursday, January 7th, 2010
Here's something you don't see very often: a brand outright admitting its product is (or at least was) ...
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Save Your Logo

Wednesday, January 6th, 2010
Lacoste has committed itself to help preserve the animal used as their logo mark. That animal is the ...
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Recession Check List

Tuesday, January 5th, 2010
What’s Next? At some stage – better sooner than later - companies need to move their attention away ...
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