Audit Checklist

BrandMatters has developed a comprehensive audit check-list for those needing to conduct a brand or logo review, refresh or replacement. Look through the list, and see where your business stands.
Marketing	Human Resources
Exhibition stands	Employee contracts and letters of offer
Merchandise/gifts	Expense claim forms
Brand guidelines	Payslips and group certificates
Media (press releases/packs)	Induction program materials
Brochureware	Recruitment agency briefs
Annual report	Internal communication tools
Prospectus	Intranet
Posters
Newsletters	IT Systems and Applications
Advertising creative	Website
(print/TV/radio/outdoor)	Extranet
	Domain names
Facilities/Signage	Lotus/Microsoft Inbox email footers
Internal and External banners & signage	Screensavers
Building lift and lobby	All software applications
Internet and telephone listings	Intranet
Physical address and PO Box details
Fax machine confirmation reports	Stationery
	Templates
Regulatory, Legal & Operational	Report covers
Company registration	With compliments slips
Company trademarks and registrations	Letterhead and envelopes
Resolutions	Contract/redemption note
Powers of attorney	Business cards
Money market interest statements	Continuation page
SLA’s	Memo
Certificate of incorporation	Fax cover
Certificate of registration	Templates/forms/personnel/IT
Master custody agreement	Invoices
	Company Fact sheets/overviews
	Internal manuals and user guides
	Client reviews
	Project updates
	Directories entries—phone fax email

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BrandMatters