BrandMatters

Audit Checklist

BrandMatters has developed a comprehensive audit check-list for those needing to conduct a brand or logo review, refresh or replacement. Look through the list, and see where your business stands.
Marketing Human Resources
Exhibition stands Employee contracts and letters of offer
Merchandise/gifts Expense claim forms
Brand guidelines Payslips and group certificates
Media (press releases/packs) Induction program materials
Brochureware Recruitment agency briefs
Annual report Internal communication tools
Prospectus Intranet
Posters
Newsletters IT Systems and Applications
Advertising creative Website
(print/TV/radio/outdoor) Extranet
Domain names
Facilities/Signage Lotus/Microsoft Inbox email footers
Internal and External banners & signage Screensavers
Building lift and lobby All software applications
Internet and telephone listings Intranet
Physical address and PO Box details
Fax machine confirmation reports Stationery
Templates
Regulatory, Legal & Operational Report covers
Company registration With compliments slips
Company trademarks and registrations Letterhead and envelopes
Resolutions Contract/redemption note
Powers of attorney Business cards
Money market interest statements Continuation page
SLA’s Memo
Certificate of incorporation Fax cover
Certificate of registration Templates/forms/personnel/IT
Master custody agreement Invoices
Company Fact sheets/overviews
Internal manuals and user guides
Client reviews
Project updates
Directories entries—phone fax email

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