BrandMatters

 

Legacy Of The Bruce Lee Brand

Monday, December 14th, 2009
Deceased artists and celebrities continue to generate substantive amounts of revenue for the owners of their estate ...
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Dell Takes In $7.1m From Twitter Sales

Wednesday, December 9th, 2009
Dell's promotions on Twitter have generated over $7.1 million in sales. The amount of users signing up to ...
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The Dangers of Facebook

Friday, December 4th, 2009
The latest social-marketing news item: The daugher of ex-GM chief executive Fritz Henderson has lashed out on Facebook ...
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Evolution of 20 Corporate Brand Logos

Friday, November 27th, 2009
This is pretty nifty. Take a look at the way these corporate logos have changed since their inception. ...
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AOL Unveils Radical Rebranding

Tuesday, November 24th, 2009
AOL (America OnLine) is a brand that's been seminal to anyone online in the States for the past ...
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Sony To Take on iTunes!?

Friday, November 20th, 2009
Sony has one of the most recognisable names in the industry. And, at least with console gaming, it ...
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Rebranding in the 2000’s

Thursday, November 12th, 2009
From BHP to KFC, some of the world's most recognisable brands have been overhauled in various ways throughout ...
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Coles ‘Racist’ Brand

Tuesday, October 27th, 2009
Supermarket giant Coles will change the name of an in-house brand of biscuits amid claims it is racist. ...
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The Value of Celebrity

Tuesday, October 20th, 2009
More on celebrity endorsements, especially in the Australian market here.

Five Challenges Social Media Will Bring to Business

Monday, October 19th, 2009
Social media usage can impact on employees quite badly. A recent study (by Proofpoint) found 8% of companies ...
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