BrandMatters

 

Good Ad Or Good Brand?

Thursday, July 1st, 2010
A university study recently conducted an experiment to see how people reacted to a single advertisement when that ...
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Brand Olympics

Wednesday, February 3rd, 2010
Officially, the way for brands to earn the spotlight at the upcoming 2010 Olympic Winter Games is sponsorship. ...
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New Melbourne A-League Team

Tuesday, February 2nd, 2010
The newest A-League team has decided to stick with the name Melbourne Heart. After working under the title since ...
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Saab Drivers Support Car Brand

Monday, January 18th, 2010
More than 2,000 Saab drivers gathered in their cars in the Swedish brand's hometown Sunday to show support ...
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Best Activist Campaigns of 2009

Tuesday, January 12th, 2010
The Osocio blog is the place where advertising and activism collide.They have just published their list of ten ...
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Success of NZ Wine Branding

Monday, January 11th, 2010
French wine makers stand accused of passing off their bottles of as New Zealand produce to cash in ...
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Hotels Trading Off Brand Name

Monday, January 4th, 2010
More and more hotels are using their brand names to entice permanent residents. The Gold Coast Hilton is ...
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Brand Changes Need More Than Rebadging

Monday, January 4th, 2010
"If it's just a name change, the unattractive perceptions of the old name flow on to the new ...
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Generic Drugs Outpace Brand Names

Thursday, December 24th, 2009
It's no suprise that brand name prescription drugs sell for a lot more than their generic counterparts. In ...
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Santa – the World’s Strongest Brand?

Monday, December 21st, 2009
"Santa is the model brand. We know what he stands for. His values and passions are clear to ...
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