http://www.brandmatters.com.au Dedicated to brand news, trends and developments Sat, 19 Nov 2011 06:19:43 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.brandmatters.com.au/when-a-brand-name-becomes-a-verb/ http://www.brandmatters.com.au/when-a-brand-name-becomes-a-verb/#comments Fri, 04 Feb 2011 00:10:16 +0000 admin http://www.brandmatters.com.au/?p=1638 When Microsoft’s chief executive, Steve Ballmer announced why he liked the name Bing for their new search engine, he said the name “works globally” and could potentially “verb up.” He was anticipating a moment when people would bing an address, or bing a restaurant. There was a time when companies like Microsoft would have gone to any [...]]]> http://www.brandmatters.com.au/when-a-brand-name-becomes-a-verb/feed/ 0 http://www.brandmatters.com.au/starbucks-unveil-new-logo/ http://www.brandmatters.com.au/starbucks-unveil-new-logo/#comments Fri, 21 Jan 2011 03:01:52 +0000 admin http://www.brandmatters.com.au/?p=1616 Starbucks have unveiled a significant evolution in their logo mark. The new logo will begin a global roll out in March, to coincide with the company’s 40th anniversary. The biggest change is the removal of the actual Starbucks name. The ‘siren’ mark has now assumed full focus of the logo mark. Having a logo without [...]]]> http://www.brandmatters.com.au/starbucks-unveil-new-logo/feed/ 0 http://www.brandmatters.com.au/new-gap-logo-fails/ http://www.brandmatters.com.au/new-gap-logo-fails/#comments Wed, 05 Jan 2011 04:26:26 +0000 admin http://www.brandmatters.com.au/?p=1606 You may not know this, but Gap recently changed their logo. Yes Gap – the iconic clothing brand with their instantly recognisable blue square logo. Should be big news right? After an under-the-radar change (there was minimal public announcement – they just changed the logo on their website), the new logo mark was derided so [...]]]> http://www.brandmatters.com.au/new-gap-logo-fails/feed/ 0 http://www.brandmatters.com.au/new-brand-for-queensland/ http://www.brandmatters.com.au/new-brand-for-queensland/#comments Thu, 30 Sep 2010 00:13:05 +0000 admin http://www.brandmatters.com.au/?p=1516 The State of Queensland has rebranded itself as part of a major global push for tourism. The State now has a new ‘Q’ logo, and are using the tagline ‘Queensland, Where Australia Shines’.’ It’s part of an international social media campaign, an updated website and advertising in major international markets. New online media avenues have made [...]]]> http://www.brandmatters.com.au/new-brand-for-queensland/feed/ 0 http://www.brandmatters.com.au/personal-vs-corporate-brand/ http://www.brandmatters.com.au/personal-vs-corporate-brand/#comments Wed, 01 Sep 2010 22:15:23 +0000 admin http://www.brandmatters.com.au/?p=1489 With such availability to social media, it has never been so easy for employees to build their professional personal brand through avenues such as facebook, twitter, linkedin and even YouTube. Writing a blog about your industry can be a great way to put you on the corporate map. But does a tagline stating where you [...]]]> http://www.brandmatters.com.au/personal-vs-corporate-brand/feed/ 0 http://www.brandmatters.com.au/coca-cola%e2%80%99s-nerve-centre-for-brand/ http://www.brandmatters.com.au/coca-cola%e2%80%99s-nerve-centre-for-brand/#comments Wed, 25 Aug 2010 23:50:00 +0000 admin http://www.brandmatters.com.au/?p=1476 Deep within Coca-Cola’s Atlanta headquarters, lies the meeting room of their Venturing and Emerging Brands team. This group meets to discuss emerging drink brands, with the aim of never letting Coke be surprised by new upstarts. This group of around 15 people are part think-tank, part entrepreneurial advisor, and part investment group. The group is [...]]]> http://www.brandmatters.com.au/coca-cola%e2%80%99s-nerve-centre-for-brand/feed/ 0 http://www.brandmatters.com.au/virgin-launches-new-credit-card/ http://www.brandmatters.com.au/virgin-launches-new-credit-card/#comments Thu, 29 Jul 2010 03:35:11 +0000 admin http://www.brandmatters.com.au/?p=1395 Richard Branson is in Australia to promote the latest direction for the ever-stretchable Virgin brand. Virgin is teaming up with Citibank to deliver a low-cost credit card and a deposit account with a very welcoming introductory rate. In true Virgin style, it’s delivered as an attack by The People on those currently dominating the sector – [...]]]> http://www.brandmatters.com.au/virgin-launches-new-credit-card/feed/ 0 http://www.brandmatters.com.au/lady-gaga-brewing-deal-with-tea-brands/ http://www.brandmatters.com.au/lady-gaga-brewing-deal-with-tea-brands/#comments Thu, 22 Jul 2010 01:29:11 +0000 admin http://www.brandmatters.com.au/?p=1382 With UK sales of tea falling in recent years, major tea brands have been looking for the right kind of brand ambassador to promote the beverage into new markets. Lady Gaga is known for her love of the brew, so it seems bizarre yet understandable that a range of tea brands are now fighting for her [...]]]> http://www.brandmatters.com.au/lady-gaga-brewing-deal-with-tea-brands/feed/ 0 http://www.brandmatters.com.au/adidas-world-cups-brand-winner/ http://www.brandmatters.com.au/adidas-world-cups-brand-winner/#comments Wed, 14 Jul 2010 22:56:31 +0000 admin http://www.brandmatters.com.au/?p=1369 Adidas seems to be firmly winning the brand war around this year’s World Cup. Adidas has outfitted 12 of the tournaments team (to Nike’s 9) and this is helping Adidas reap massive rewards. Adidas are anticipating record level sales of $1.85 billion in its soccer market this year. That represents a 25% increase since their involvement [...]]]> http://www.brandmatters.com.au/adidas-world-cups-brand-winner/feed/ 0 http://www.brandmatters.com.au/china-destination-for-aussie-wine/ http://www.brandmatters.com.au/china-destination-for-aussie-wine/#comments Wed, 07 Jul 2010 23:38:22 +0000 admin http://www.brandmatters.com.au/?p=1345 There has recently been industry buzz about the possibility of China becoming a significant market for Australian wine. The question is, can Australian wines help grow this market, and attain significant market share with the same branding that they use in the Australian market? Key differences amount to a lot. The Chinese market is not as [...]]]> http://www.brandmatters.com.au/china-destination-for-aussie-wine/feed/ 0