Personal vs Corporate Brand
Thursday, September 2nd, 2010
With such availability to social media, it has never been so easy for employees to build their professional ...
Coca Cola’s Nerve Centre for Brand
Thursday, August 26th, 2010
Deep within Coca-Cola’s Atlanta headquarters, lies the meeting room of their Venturing and Emerging Brands team. This group ...
Political Brands Getting Lost in the Noise?
Thursday, August 19th, 2010
To what extent do politicians need to live their ‘brand’? Can the brand of the individual politician weigh ...
Virgin’s New Credit Card
Thursday, July 29th, 2010
Richard Branson is in Australia to promote the latest direction for the ever-stretchable Virgin brand. Virgin is teaming ...
Lady Gaga Brewing Deal With Tea Brands
Thursday, July 22nd, 2010
With UK sales of tea falling in recent years, major tea brands have been looking for the right ...
Adidas – World Cup’s Brand Winner
Thursday, July 15th, 2010
Adidas seems to be firmly winning the brand war around this year’s World Cup.
Adidas has outfitted 12 of ...
China – Destination For Aussie Wine?
Thursday, July 8th, 2010
There has recently been industry buzz about the possibility of China becoming a significant market for Australian wine. ...
Good Ad Or Good Brand?
Thursday, July 1st, 2010
A university study recently conducted an experiment to see how people reacted to a single advertisement when that ...
Brand Olympics
Wednesday, February 3rd, 2010
Officially, the way for brands to earn the spotlight at the upcoming 2010 Olympic Winter Games is sponsorship. ...
New Melbourne A-League Team
Tuesday, February 2nd, 2010
The newest A-League team has decided to stick with the name Melbourne Heart.
After working under the title since ...
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BrandMatters is a Sydney based strategy and research driven brand and marketing consultancy. What Matters? is where we explore news, ideas, trends and resources relating to all things brand. Got something interesting to tell us? Drop us a line at blog@brandmatters.com.au
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Recent posts
- 2 Sep 10
Personal vs Corporate Brand
- 31 Aug 10
Positioning – Don’t Cut and Run
- 26 Aug 10
Coca Cola’s Nerve Centre for Brand
- 24 Aug 10
Gen Y and Gen Z Financial Branding
- 17 Aug 10
Industries to Fly
- 10 Aug 10
Brand Permission
- 4 Aug 10
ASX New Brand Architecture
- 3 Aug 10
Branded House or a House of Brands
- 29 Jul 10
Virgin’s New Credit Card
- 27 Jul 10
Sustainability As Brand
- 22 Jul 10
Lady Gaga Brewing Deal With Tea Brands
- 20 Jul 10
Managing Brand on the Social Web
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