BrandMatters

 

When a Brand Name Becomes a Verb

Friday, February 4th, 2011
When Microsoft’s chief executive, Steve Ballmer announced why he liked the name Bing for their new search engine, ...
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Starbucks Unveil New Logo

Friday, January 21st, 2011
Starbucks have unveiled a significant evolution in their logo mark. The new logo will begin a global roll ...
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New Gap Logo Fails

Wednesday, January 5th, 2011
You may not know this, but Gap recently changed their logo. Yes Gap - the iconic clothing brand ...
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New Brand for Queensland

Thursday, September 30th, 2010
The State of Queensland has rebranded itself as part of a major global push for tourism. The State ...
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Personal vs Corporate Brand

Thursday, September 2nd, 2010
With such availability to social media, it has never been so easy for employees to build their professional ...
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Coca Cola’s Nerve Centre for Brand

Thursday, August 26th, 2010
Deep within Coca-Cola’s Atlanta headquarters, lies the meeting room of their Venturing and Emerging Brands team. This group ...
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Virgin’s New Credit Card

Thursday, July 29th, 2010
Richard Branson is in Australia to promote the latest direction for the ever-stretchable Virgin brand. Virgin is teaming ...
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Lady Gaga Brewing Deal With Tea Brands

Thursday, July 22nd, 2010
With UK sales of tea falling in recent years, major tea brands have been looking for the right ...
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Adidas – World Cup’s Brand Winner

Thursday, July 15th, 2010
Adidas seems to be firmly winning the brand war around this year’s World Cup. Adidas has outfitted 12 of ...
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China – Destination For Aussie Wine?

Thursday, July 8th, 2010
There has recently been industry buzz about the possibility of China becoming a significant market for Australian wine. ...
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