Apple Takes on Woolies Over New Logo

Monday, October 5th, 2009

Apple has mounted a legal challenge to prevent Woolworths from using the logo that now adorns its trucks, stores and products, arguing it is too close to its own.

Woolies insists their new logo is a stylised W, or a piece of fresh produce, while Apple insists it’s an apple. The California-based technology company wants to stop Australia’s largest retailer from using it.

Read the full article here.

More from Articles of Interest

what matters

BrandMatters is a Sydney based strategy and research driven brand and marketing consultancy. What Matters? is where we explore news, ideas, trends and resources relating to all things brand. Got something interesting to tell us? Drop us a line at blog@brandmatters.com.au
subscribe

what matters
All the News That Matters

Sign up for our monthly newsletter

Name

Email
Recent posts
- 9 Nov 11
- Qantas Flies Into Cloudy Brand Territority
- 19 Oct 11
- The Credit Union Brand Category – Time for a Positioning Refresh?
- 1 Sep 11
- The Apple Brand Beyond Steve Jobs
- 25 Aug 11
- The Brand That Tells A Story
- 11 Aug 11
- The New Landscape
- 2 Aug 11
- General Motors Leverages Back to When the Brand Was Really Iconic
- 21 Jul 11
- Will Murdoch Survive Brand Trashing?
- 17 Jul 11
- Sage SME Business Sentiment Index 2011 and Integrated Campaign
- 28 Jun 11
- Paul Nelson presents an AMI Webinar
- 11 May 11
- Marketing Consultant or Contractor – What’s Best?
- 6 May 11
- Eftpos: From Tool to Brand
- 27 Apr 11
- Five Habits of Highly Successful Marketers
- 13 Apr 11
- Channel Ten Brand Woes
Resources
- CSU: Rebranding A University
- Marketing Consultant or Contractor – What’s Best?
- Getting The Business Name Right
- Brand Permission

Apple Takes on Woolies Over New Logo

subscribe

All the News That Matters

Recent posts