Advertising Meets 3D
Tuesday, February 2nd, 2010Thanks to Avatar, 2010 is getting set to be the year of 3D. Today the world’s first live-TV sporting event in 3D was broadcast – Arsenal vs Manchester United.
Many brands are showing interest in creating 3D ads, wanting to jump in with this phenomenon.
Big brands could help 3D to flourish in other ways at a time when budgets remain tight and there’s a lack of existing content. Those close to Sky UK say the satellite broadcaster could be interested in making advertiser-funded 3D TV programming — perhaps for a natural-history documentary or feature. The idea is that the show or series is funded by the advertiser, who takes an active involvement with the producers, while maintaining editorial integrity.
Advertisers are interested because 3D means their ads will become more arresting in an era when audiences are harder than ever to reach.
It is further evidence that advertisers could play a crucial role in deciding whether 3D is a success.
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