Looking to build a strong, enduring brand that enables business growth? 

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Featured case studies

Enabling growth through brand

FIIG is Australia’s leading, independent fixed income specialist. When FIIG was about to embark on a strong growth push, it found that fixed income was a frequently misunderstood asset class with low awareness, and that the FIIG brand itself had limited recognition and understanding.

BrandMatters was engaged to develop a defined brand positioning that would enable FIIG to deliver on its ambitious growth plans. Customer value propositions for each FIIG audience were also developed, as well as a new logo and look and feel and a comprehensive suite of collateral for the new brand’s launch.

Building a brand for a $253m IPO

Eclipx Group is an established leader in vehicle fleet leasing, fleet management and diversified financial services in Australia and New Zealand.

When FleetPartners announced plans for an IPO, it set a target of raising $253 million for the float. BrandMatters worked with FleetPartners on brand positioning, naming and brand identity, and a comprehensive launch program. The project aimed to make sense of FleetPartners’ group of six companies and build a brand story to communicate the group’s intent to the investor target audience.

Building engagement with a critical audience

The challenge

Vero is one of Australia’s largest and most successful intermediated general insurance companies. It has over 175 years’ experience in the Australian insurance market. Vero’s products are distributed through brokers, agents and corporate partners (such as banks and financial institutions).

BrandMatters created the Vero brand in 2002, and has been working with Vero ever since on a variety of internal and external brand development and communication initiatives.

In 2012, Vero approached BrandMatters seeking a tool to help increase engagement and demonstrate partnership with its core target audience: insurance brokers.

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